Manager of Marketing & Communication

IMPORTANT - This position is an employment opportunity with GoodLife Kids Foundation and not GoodLife Fitness.

Location: Remote in Canada
Department: GoodLife Kids Foundation
Reports to: Executive Director
Salary Range: $59,000 - $89,000

About GoodLife Kids Foundation (GLKF)

At GLKF, we have a vision for all kids and youth with autism and intellectual disabilities to have equal opportunities to experience the joys and benefits of being active. Through our mission, we enable and support inclusive physical activity and fitness programs that empower young people to thrive.

GoodLife Kids Foundation is a registered charity in Canada. This position is with GoodLife Kids Foundation and not a role with GoodLife Fitness.

The Opportunity

This role is responsible for leading and supporting the development, execution and evaluation of marketing and communication initiatives for all activities of GoodLife Kids Foundation, and to ensure the overall brand of the organization and its programs are maintained by all parties. This role collaborates regularly with GoodLife Kids Foundation team members, GoodLife Fitness departments, and external partners in order to plan and execute marketing and communication initiatives. This role manages the budgets for all marketing and communication initiatives, as well as recruiting and managing the day-to-day success of staff supporting the marketing and communication portfolio.

Key Responsibilities

• Strategic Leadership
  Develop and execute annual marketing and communication strategies aligned with Goodlife Kids Foundation strategic goals, and will enhance success of our signature programs - MOVE by GoodLife Kids and the MOVE 4 Kids Event - supporter engagement and other fundraising campaigns.
• Content Development & Brand Management
  Oversee the creation of compelling written and visual content across digital and print platforms. Ensure brand consistency and high-quality standards in all communications.
• Stakeholder Engagement
  Build and maintain strong relationships with internal teams, GoodLife Fitness departments, and external partners to support collaborative marketing efforts.
• Team Leadership
  Manage and mentor members of the marketing and communication team. Lead recruitment, onboarding, and performance management to foster a high-performing, inclusive team culture.

What You Bring

Minimum Qualifications:

• Post-secondary education in marketing, communications, public relations, or a related field.
• 3–5 years of experience in marketing and communications, content management, digital marketing and campaign execution.
• Strong writing, editing, and project management skills.
• Proficiency in Microsoft 365 and digital marketing tools.

Preferred Assets:

• Experience leading marketing strategy and budget management.
• Familiarity with analytics tools and user experience principles.
• Experience with Monday.com or similar project management platforms.

Key Strengths

• Strategic Planning & Execution
• Exceptional Written & Verbal Communication
• Interpersonal Savvy & Stakeholder Engagement
• Analytical Thinking & Problem Solving
• Inclusive Leadership & Team Development

Why Join Us?

At GoodLife Kids Foundation, you'll be part of a passionate team dedicated to providing ongoing physical activity and fitness opportunities for youth with autism and intellectual disabilities across Canada. We are committed to fostering a diverse, equitable, and inclusive work environment where everyone feels valued and supported.

Ready to Apply?

Submit your resume and a cover letter outlining your experience, key strengths and passion for inclusive fitness and youth empowerment.

Compensation:

This job posting is for an existing vacancy.

At GoodLife Kids Foundation, we are committed to fostering an inclusive, accessible environment, where all employees feel valued, respected and supported. We are dedicated to building a workforce that reflects the diversity of individuals and communities in which we live and serve. We are committed to meeting the accessibility needs of persons with disabilities in a manner that respects their dignity and that is equitable. If you require an accommodation for the recruitment/interview process (including alternate formats of materials, accessible meeting rooms or other accommodation), please let us know and we will work with you to meet your needs.

Recruitment Fraud Alert

Many companies are experiencing an increase in recruitment fraud in the form of fake job postings on social media and career sites.

Protect yourself:

GoodLife Fitness, Fit4Less, canfitpro, and GoodLife Kids Foundation positions are posted to jobs.goodlifefitness.com and must be applied to via the secure portal on that site; Job offers or requests for banking information or your SIN will never be sent via email, phone, or text message; Please verify that the person you are communicating with has an @goodlifefitness.com, @fit4less.ca, @canfitpro.com, or @goodlifekids.com email address.

If you currently work for us, Associates should only apply to positions on the Jobs Hub in Workday and all job offers, requests for banking information or your SIN should be completed when logged into Workday. We will never ask you to send this information via email, phone or text.

Please verify that the person you are communicating with has an @goodlifefitness.com, @fit4less.ca, @canfitpro.com, or @goodlifekids.com email address.