12-month Contact

Driven by data and inspired by growth? RCL is looking for a Senior Analyst, CRM to transform raw customer data into powerful, actionable insights that fuel smarter ecommerce performance for the PENN brand.

You'll work closely with brand, store operations and marketing teams to translate analytics into clear recommendations, you'll manipulate and interpret data, turning it into clear, actionable insights. Your insights will not only guide smarter decision-making but also elevate the customer journey across digital touchpoints. If you're passionate about turning data into strategic impact and thrive at the intersection of analysis and action — we want to hear from you. In this role,

Responsibilities:

• Create and deliver key reports and dashboards to support marketing, merchandising, and leadership teams.
• Lead analysis of customer behavior, purchase patterns, and campaign results.
• Use data to recommend strategies for customer growth.
• Develop optimized customer segmentation for email, direct mail, and content campaigns.
• Work with internal teams to improve CRM tools, data collection, and validation processes.
• Stay up to date on CRM trends, tools, and divisional priorities to enhance performance.

Qualifications:

• University degree in a related field of study.
• 7 + years of relevant experience.
• Experience with BI tools .
• Understanding of methodologies such as A/B testing, and able to manipulate data from multiple sources.
• Microsoft Office skills, especially Excel; exposure to project management and business process redesign is a plus.
• Bilingual

What We Offer (Why Join Us)

• Because we know balance is key, a flexible hybrid work environment.
• A competitive benefits package. Your well-being matters to us! We offer a comprehensive benefits package that's designed to take care of you.
• Paid Time Off, Sick Time, Flex Days & Vacation - Take the time you need to recharge, stay healthy, and spend quality time with loved ones. We've got you covered with flexible time off options.
• Because we are all about fashion and you get to share it! Enjoy an amazing 50% off all regular-priced merchandise from our brands, Penn., Reitmans, and RW&CO.
• Love working with us? Bring your friends along for the ride and get rewarded for helping us grow our talented team and participate in a generous Employee Referral program
• We believe in investing in you! Enjoy annual bonus potential and opportunities for career growth, including tuition reimbursement to help you reach your professional goals.

Total rewards are aligned based on your employment status, offering different perks depending on whether you're full-time, part-time or on a contract.

If this inspires you…let's talk. Send us your resume today!

By the way, did you know that Reitmans (Canada) Limited has several hundreds of stores all across Canada and three fashion apparel banners? Get ready to join the Canadian fashion retail icon, with a great success story where you can have a voice and make a real difference.

There are many ways to wear a career at RCL! #ReadytoRCL

Reitmans (Canada) Limited is an equal opportunity employer. We are committed to a diverse and inclusive workplace for all. We recognize that our future success depends on the perspectives and contributions of all our employees -- their diverse backgrounds, abilities and experiences make our business stronger. If you are contacted for a job opportunity, please advise us of any accommodations needed to ensure fair and equitable access throughout the recruitment and selection process. All accommodation information provided will be treated as confidential and used only for providing an accessible candidate experience.

We thank all applicants. Only selected candidates will be contacted.

#LI-HV1

#LI-Hybrid

Who We Are:

At Reitmans (Canada) Limited (RCL), we live and breathe fashion and customer experience every single day. We believe fashion isn't just about style—it's about giving our customers the confidence to shine when it counts the most.

From bold ideas at the design table to seamless experiences in our stores and digital channels, we're all about creating unforgettable moments. With a strong portfolio of brands and a team of passionate, creative thinkers, we're constantly reimagining what's possible in fashion retail.