MISSION

The Specialist, Indigo Marketing supports the strategy, planning, implementation and execution of Indigo's customer-centric marketing programs to drive growth, traffic and brand equity for the Indigo adult business (inspiring reading & simplifying thoughtful gifting).

KEY PERFORMANCE METRICS

• Retail & online traffic to deliver sales
• On time, on-budget delivery and execution of marketing plans (including planning, analysis & insight)
• Identification as a valued partner – internal and external
• Budget tracking and management

KEY ACCOUNTABILITIES

Functional

• Coordinate execution of adult marketing programs and campaigns across trade and GM businesses (in support of Sr. Marketing Manager, Brand)
• Own key evergreen programs, including but not limited to book awards, author content, Reading Challenge
• Support full-year strategy pillars, including cross-functional projects, that touch the adult business
• Oversee & execute mass marketing briefs collaborating with internal and external partners, including channel marketing teams, creative studio, retail operations, merchants, vendors & publishers, events, and media agency, to ensure alignment and integration of all customer touch points
• Support planning, development and cross-functional communication of quarterly marketing communications plan
• Review creative assets to ensure brand adherence and guidelines are met across multiple channels
• Own and enhance key communications for retail teams
• Ownership of budget tracking
• Responsible for weekly reporting and hind sighting of key projects and quarterly results

People

• Influence and motivate cross-functional partners (Creative Studio, Channel Marketing Teams, Merchants, Retail Operations) to support marketing efforts, while developing seamless partnerships
• Take a customer-centric approach, proactively identify and anticipate customer expectations and needs
• Be a problem-solver, challenge the status quo by consistently identifying areas for improvement, diagnosing issues and proposing solutions to resolve them through cross-functional collaboration
• Develop positive and productive peer relationships
• Bring out the best in others, empower, and give authentic feedback
• Have the ability to see the total organization with an integrated perspective
• Encourage others to freely share their point of view and be open to feedback

Cultural

• Model Indigo's beliefs and convey a positive image in everything you do
• Celebrate diversity of thought and have an open mindset
• Take an active role in fostering a culture of continual learning, taking risks without the fear of making mistakes
• Embrace, champion and influence change through your team and/or the organization

SCOPE

Reports to: Sr. Manager, Brand Marketing

Manager once Removed (MOR): VP, Marketing Strategy & Omnichannel Communications

KEY RELATIONSHIPS

Internal:

• Cross Functional Marketing (Channel Marketing Teams, PR, Loyalty)
• Trade & GM merchant partners
• Indigo Creative Studio
• Retail Operations & Events

Work Experience / Education / Certifications

• Bachelor's Degree (Business Management, Marketing) or equivalent experience
• 3-5 years experience in Marketing
• Retail and/or eCommerce experience preferred
• Experience working with advertising, media and copy development is preferred

Competencies / Skills / Attributes

• Strong interpersonal skills
• Positive attitude with a high degree of self-motivation and dynamism
• Desire to continuously learn and improve what and how we do
• Passionate about all thing books
• Excellent written and verbal communication skills
• Strong analytical skills
• Superior project-management skills

At Indigo, we are committed to our communities, our customers, and each other; together we can make a positive impact. We know that fostering diversity and inclusion brings out your full potential and creates a joyful and welcoming environment for everyone. We are driven to be an equitable employer, which highly values your diverse backgrounds, experiences, and perspectives. We believe that you, in all your uniqueness, belong at Indigo. We welcome all applicants and encourage applications from individuals who identify as Black, Indigenous, a person of colour, LGBTQ2+ and people with disabilities. Accommodations are available upon request to individuals who self-identify as having a disability or special need. Please contact Human Resources at [email protected] if you require an accommodation at any time during the recruitment process.

WELCOME HOME

Dedicated to telling stories and creating experiences, Indigo is always looking for bright, energetic and customer-focused people who can help bring our exciting mission to life in one of our more than 170 Indigo, Indigospirit, Chapters and Coles stores across Canada. We offer a variety of exciting opportunities at our retail stores, distribution centres, and home office for people who share our passions and want to be part of a dynamic and enriching culture.

WHO WE ARE

• We love books and all things beautiful
• We are Canada's Cultural Department Store
• Books are our heart and our soul and Great Books are JUST the Beginning…

We play by the following rules:

• We exist to add joy to our customers' lives each and every time they interact with us and our products
• Our job is to create joyful moments for our customers
• We treat each other the way we'd treat a valued friend
• We inspire each other to do our best work
• We seek to ignite creativity and innovation every day
• We give back to the communities in which we operate