WHAT'S THE JOB?

The Brand Specialist will play a key role in supporting corporate brand initiatives and food program strategies within the Remote and Hospitality Division. Reporting directly to the Director of Marketing, Culinary & Sustainability, this role focuses on upholding brand standards, ensuring operational excellence, and driving innovative marketing solutions. The ideal candidate is proactive, detail-oriented, and has strong marketing experience, exceptional organizational and time management skills, proficiency in Microsoft Office, and excellent communication abilities.

Key Responsibilities:

• Develop and maintain overall branding strategy and visual identity for business development, new openings, and existing site refreshes.
• Create and manage the 2025 image library for use across various marketing and operational applications.
• Provide branding and marketing support for both new and existing business units, as needed.
• Update and maintain the MicroMarket design package.
• Support new brand installations, including site reviews, measurements, quotes, planning, and approval coordination.
• Develop marketing and merchandising strategies using current trends; adapt strategies to suit business needs.
• Build the merchandising section of the operational marketing guide, including:
  • Written content, imagery, and video assets
  • Training presentations and supporting video content
• Create merchandising guidelines for all stations, including seasonal updates.
• Research, recommend, and source smallwares, equipment, and display fixtures for food service areas.
• Coach and support food service managers and their teams in implementing effective branding and food display practices aligned with corporate standards.
• Provide operational support as needed, including training, guideline development, and location-specific action plans.
• Deliver training and coaching for the Engagement team to support consistency and excellence in brand execution.

Working Conditions:

• Approximately 50% of the time will be spent in food service environments or at Dexterra offices; the remaining 50% will be remote.
• National travel across Canada is required.

WHO ARE WE LOOKING FOR?

• A diploma or equivalent job-related experience in marketing is required.
• Minimum of 2 years of experience in a marketing or merchandising related role, ideally within the foodservice industry.
• Previous experience in foodservice environments is strongly preferred.
• Strong organizational and time management skills, with proficiency in Microsoft Office.
• Excellent written and verbal communication skills.
• Must be able to travel across Canada as required.

WHAT'S IN IT FOR YOU?

• Be part of an industry that's more important than ever!
• Employee Referral Program!
• Career advancement opportunities.
• Whereas other companies are downsizing, we are growing!
• Be #1 on day 1 by joining an industry leader.

Dexterra Group is an equal opportunity employer committed to diversity and inclusion. We are pleased to consider all qualified applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, protected veterans' status, Indigenous status, or any other legally protected factors. Disability-related accommodations during the hiring selection process are available upon request.

#IND6

WHO ARE WE?

Dexterra Group is a fast-growing, financially strong, publicly listed company (TSX:DXT). We have a far-reaching presence across the entire continent North America with hundreds of full-time and part-time opportunities at any given time. We aim to provide our people with more than just a job – we offer fulfilling opportunities in a culture that promotes stability, diversity and inclusion, camaraderie, employee recognition, work-life balance, and doing what you love. For over 75 years, the companies that began independently, and now form Dexterra Group, have been dedicated to serving North American clients to create and manage built environments that play a vital role in our economy and our local communities. And, that's something we're truly proud of. Work That Matters, People Who Care.