About Us

Cognota is on a mission to power LearnOps for all enterprises. Our values shape a collaborative, honest, and engaging work culture. We strive for continuous improvement, driving excellence and enjoying the journey along the way.

The Role

Cognota is looking for a Head of Growth Marketing (Demand Generation) to optimize our company's ambitious marketing channels and help us reach pipeline targets to increase revenue. You'll work alongside our management teams in fine-tuning, optimizing, and managing marketing. Our strategy is primarily ABM driven and we generate leads through partnerships, events, community, seo, email and paid advertising.

This is a hands-on player/coach role. You will be in the trenches while leading and mentoring a team of marketing professionals in Content,Performance, Partnerships, Community and Events).

You will be responsible for optimizing these channels, with particular focus on top of funnel optimization and demand gen , as well as strengthening the existing marketing-to-sales hand-off process in collaboration with our Sales Director.

If you are a hands-on, analytical and strategic marketing leader with a collaborative attitude to problem solving and a great ability to design, develop and take our ongoing campaign process to new heights, this is the role for you.

Essential Functions:

• Lead demand generation and optimize existing channels to drive customer acquisition, engagement, and retention, as well as increase our market share and reach our growth targets
• Lead marketing and collaborate with sales, customer success, and product teams to optimize existing and establish new, cost-effective processes to achieve and exceed our revenue goals
• Lead a team of B2B marketers to drive content, social media, SEO, partner, paid, community, event and email marketing channels that fuel our ABM strategy
• Measure the effectiveness of the existing marketing channels to make strategic recommendations on where to increase investments or pull back on spend and report on metrics using Salesforce,Hubspot and Demandbase
• Develop deep domain/industry expertise in corporate Learning & Development to create proper audience segmentations and target audience profiles that drive campaign strategies
• Optimize the buyer's journey from awareness, evaluation to conversion, ensuring a best in class experience
• Manage lead acquisition, nurture, and follow-up; collaborate with the Sales Development Representative (SDR) and Sales teams to ensure strong follow-through on sourced leads
• Work cross-functionally with our product and customer success teams to uncover key personas, drive top of funnel, and optimize conversion rates across the funnel
• Help grow our database and deepen our relationship with current prospects through a broad range of lead nurture campaigns
• Report on performance to Cognota's key stakeholders including management and our board of directors

Additional Responsibilities:

• Work with stakeholders to collect business requirements
• Document use cases
• Analyze data to determine trends and insights to help direct the business
• Generate ad hoc reporting as requested
• Experience running and analyzing reports for marketing KPIs
• Understand lead management metrics and calculate conversion rates

Qualifications:

The ideal candidate has a proven track record building and scaling B2B SaaS companies from early stages in revenue into growth stages ($3-$10M ARR), with an additional bonus being that you have experience working in the Corporate L&D industry .

• 5+ years' experience in B2B Marketing with a focus in a Demand Generation and Account-Based Marketing (ABM) within a SaaS company, and strong references to support that you are a hands-on player/coach working in a startup or scale up environment.
• 2+ years of experience in a managerial role
• BA / BS in Marketing or equivalent working experience,
• Excellent leadership, communication, and coaching skills
• Proficiency in Salesforce.com reports and Hubspot capabilities or equivalent
• Strong background in campaign development and marketing program execution required
• Ability to manage multiple projects simultaneously with exceptional attention to detail and flawless execution
• Ability to present program strategy and plans clearly, collect and act on feedback from a broad group of stakeholders
• Experience building collaborative relations with Sales team
• Strong campaign orchestration, message optimization, persona and buying cycle experience
• Creative thinker, self-starter, able to work both independently and with cross-functional teams
• Flexible, patient and able to thrive in a dynamic, ever changing work environment
• Experience in evolving marketing programs based on performance data, feedback from sales and understanding of the business
• Excellent project management skills, with a demonstrated ability to consistently prioritize and manage deliverables from other stakeholders to deliver quality outcomes on time
• Excellent written and verbal communication skills
• In-depth understanding of analytics tools

What we are looking for:

• Demonstrated ability to coordinate cross-functional stakeholder requirements and drive them through to execution
• Excellent program and project management skills with the ability to work on multiple projects simultaneously
• Strong collaboration and leadership skills to work with other leaders and managers and coordinate resource allocation across different internal teams
• Process and quality mindset with attention to detail without losing speed to market
• Creative, innovative, motivated, organized and a high energy team player
• Familiarity with our technology stack: Hubspot, Salesforce, DemandBase

Some of our great benefits:

• A flexible, remote-first way of working, but an appreciation of getting together when it matters
• Competitive pay complemented by stock options
• Medical, dental, vision, and extended health coverage from day one
• Unlimited vacation days
• Monthly "You Days" when the whole company gets the day off to recharge and focus on themselves
• Paid time off on your birthday to celebrate and enjoy a day just for you

Cognota believes in equality and celebrates diversity. We ensure that every candidate is treated fairly, without discrimination based on age, ancestry, color, race, citizenship, ethnic origin, birthplace, belief, disability, family or marital status, gender identity, gender expression, public assistance status, criminal record, sex, or sexual orientation.

To foster inclusivity, we're committed to making our recruitment process accessible to all. If accommodations are needed during the hiring process, please inform us. Cognota is here to provide or arrange the necessary support for our applicants.

#J-18808-Ljbffr