Manager, Marketing and Communications - Student Recruitment page is loaded

Manager, Marketing and Communications - Student Recruitment

Apply locations Ottawa, ON Main Campus time type Full time posted on Posted 2 Days Ago job requisition id JR11824

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Job Type:

Employee

Duration in Months (for fixed-term jobs):

N/A

Job Family:

Communications and Marketing (JF)

# of Open Positions:

1

Faculty/Service - Department:

Student Recruitment, Admissions and Market Development

Campus:

Main Campus

Union Affiliation:

N/A

Date Posted:

April 18, 2024

Closing Date:

April 29, 2024

Note : Applications will be accepted until 11:59 PM on the day prior to the Posting End Date above

Hours per week:

35

Salary Grade:

Non-Union Grade NM1

Salary Range:

$95,745.00 - $116,554.00About Student Affairs :

Student Affairs is at the very heart of the student experience at the University of Ottawa. We recruit the very best future students, support them throughout their university years and leave them well-prepared for fulfilling careers and future studies. Our team of more than 600 dedicated staff provides the services that keep students happy, well and thriving as they pursue their ambitions. We help them apply and enrol for courses, we oversee 11 residences and an award-winning Dining Hall, we organize fun events and varsity sports activities, we run an innovative career development and experiential learning program and much more!

There's nothing more rewarding than helping future generations reach their full potential at a world-class university. With our wide variety of career opportunities and professional development pathways, we're sure that you'll enjoy the experience as much as our students do.

Position purpose:

Provides strategic and operational leadership in developing, planning and implementing all aspects of internal and external communications and marketing, including digital communications, public relations, branding and event management, to improve the visibility of the faculty or service and enhance its reputation. Manages the faculty or service's marketing and communications team and provides expert advice to senior managers on all aspects of marketing and communications.

• Incumbent must plan, develop and coordinate the implementation of all outreach and recruitment activities within the Canadian market in order to achieve the objectives of the annual enrolment plan.
• Incumbent must manage his operational budget, developing business cases and writing proposals for external funding, managing budgets for allocated funds, evaluating ROI of yearly initiatives, coordinating the participation of internal and external stakeholders.
• Incumbent must manage a large team of liaison staff, including hiring, training, coaching and performance management.
• Incumbent must develop a dynamic understanding of Canadian and American high school and CEGEP curricula to make sure the recruitment strategy is developed around students' needs.
• Incumbent must represent the University of Ottawa at local, provincial, and national external forums (concertation tables, steering committees, etc.).

In this role, your responsibilities will include:

Strategic planning: Defines the faculty or service's strategic direction with regard to marketing and communications by setting objectives, identifying target audiences, adopting various tactics and methods, and establishing performance indicators. Provides leadership in developing and implementing marketing and communications strategies, which deal with digital communications, branding, public relations, and event management, to ensure the visibility of the faculty or service and enhance its reputation. Develops and implements annual marketing and communication action plans that align with current strategies.

Human resources management: Hires, supervises and evaluates those who work in the faculty or service's marketing and communications sector, and ensures that they have the training and tools needed to efficiently and effectively do their jobs . Applies human resources management procedures and regulations.

Operational management : Defines work priorities and deadlines for the sector based on the issues involved. Develops an operational schedule and determines the resources needed to meet deadlines. Develops and implements internal processes, procedures and regulations to improve the operational effectiveness of the sector.

Budget management: Designs, manages and monitors the budget allocated to the faculty or service's marketing and communication sector while complying with related policies, regulations and procedures.

Advice: Provides strategic advice on marketing and communications to senior managers to ensure the best possible results in promoting the faculty or service's programs, services and initiatives.

Event management: Leads the organization of internal events, such as career fairs, conferences, galas and forums to ensure they align with the current strategy. Represents the faculty or service and serves as the master of ceremonies for certain events and activities. In collaboration with various stakeholders, negotiates sponsorship agreements for various activities and events.

Public relations: Develops and maintains a network of public and private sector partners, including media, with a view to increasing the visibility of the faculty or service.

Trend analysis: Conducts market studies, analyses internal and external trends to set priorities and issue recommendations to senior managers.

What you will bring:

• Bachelor's degree in marketing, communications, or a related field, or an equivalent combination of education and work experience
• Minimum seven years' experience in a similar role
• Experience in managing and supervising employees
• Strong interpersonal and communication skills
• Excellent public relations skills
• Experience in developing and implementing strategic communications and marketing plans, including experience in media relations, Web and online strategies, advertising and event management
• Experience in managing projects
• Ability to deal with competing priorities and meet strict deadlines
• Ability to determine and plan for physical and material resources
• Knowledge of budget management principles and practices
• Experience in analysing and solving problems
• Ability to work well under pressure and to adapt easily and quickly; excellent judgment and discretion
• Experience in delivering oral presentations
• Knowledge of computer systems and software such as Windows, word processors, graphic design and web applications, social media platforms, spreadsheets, databases, presentation software, internet browsers and email
• Bilingualism — English and French (spoken and written)

Key Competencies at uOttawa:
Here are the required competencies for all or our employees at uOttawa:

Planning: Organize in time a series of actions or events in order to realize an objective or a project. Plan and organize own work and priorities in regular daily activities.
Initiative: Demonstrate creativity and initiative to suggest improvements and encourage positive results. Is proactive and self-starting. Show availability and willingness to go above and beyond whenever it is possible.
Client Service Orientation: Help or serve others to meet their needs. This implies anticipating and identifying the needs of internal and external clients and finding solutions on how to meet them.
Teamwork and Cooperation: Cooperate and work well with other members of the team to reach common goal(s). Accept and give constructive feedback. Able to adjust own behaviour to reach the goals of the team.

The University of Ottawa embraces diversity and inclusion in the workplace. We are passionate about our people and committed to employment equity. We foster a culture of respect, teamwork and inclusion, where collaboration, innovation, and creativity fuel our quest for research and teaching excellence. While all qualified persons are invited to apply, we welcome applications from qualified Indigenous persons, racialized persons, persons with disabilities, women and LGBTQIA2S+ persons. The University is committed to creating and maintaining an accessible, barrier-free work environment. The University is also committed to working with applicants with disabilities requesting accommodation during the recruitment, assessment and selection processes. Applicants with disabilities may contact [email protected] to communicate the accommodation need. All qualified candidates are encouraged to apply; however, Canadians and permanent residents will be given priority.

Note: if this is a union position: The hiring process will be governed by the current collective agreement related to the union affiliation noted above; you can click here to find out more.

If this is a front-line position with responsibilities to interact with students, selected candidates must be rated at the Low Advanced proficiency level or higher for both oral comprehension and reading comprehension in their second official language. The rating is determined by a proficiency test designed by the Official Languages and Bilingualism Institute.

Prior to May 1, 2022, the University required all students, faculty, staff, and visitors (including contractors) to be fully vaccinated against Covid-19 as defined in Policy 129 – Covid-19 Vaccination. This policy was suspended effective May 1, 2022 but may be reinstated at any point in the future depending on public health guidelines and the recommendations of experts.

About us

The University of Ottawa is a dynamic community of students, professionals and academics pursuing great things. Our vision for the university of tomorrow is one that reflects the diversity of our people, their ideas and their lived experiences. We believe in the power of representation and in increasing the diversity of our faculty and staff to support this objective.

We're committed to an inclusive workplace that acknowledges and celebrates all voices, fosters personal and professional development and challenges you to reach new heights.

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