Bilingual Marketing Copywriter page is loaded

Bilingual Marketing Copywriter

Apply locations Montreal, Quebec Sun Life Toronto One York Sun Life Waterloo King time type Full time posted on Posted 7 Days Ago job requisition id JR00095188

You are as unique as your background, experience and point of view. Here, you'll be encouraged, empowered and challenged to be your best self. You'll work with dynamic colleagues - experts in their fields - who are eager to share their knowledge with you. Your leaders will inspire and help you reach your potential and soar to new heights. Every day, you'll have new and exciting opportunities to make life brighter for our Clients - who are at the heart of everything we do. Discover how you can make a difference in the lives of individuals, families and communities around the world.

Job Description:

Location: Hybrid- One day per week in office (Downtown Montreal , Toronto or Waterloo)

As our Bilingual Copywriter, Advisor Sales & Marketing Support, you will be responsible for building authentic conversations between advisors and prospects, Clients and communities with engaging and innovative content across various digital and print platforms.

You are a solid copywriter in French and in English, well versed in trending styles, and creativity is in your DNA. You have a keen sense of emotional storytelling. Using your strengths in relevant and high-impact digital content authoring, you are obsessively compelled to drive engagement. You will work with advisors and sales leaders in Quebec and across Canada to understand their value proposition, target audience and business objectives and will help them thrive with their marketing.

This candidate is someone who thrives in a fast-paced creative environment, likes to work in consultation with partners and advisors, is resilient, open to collaboration and is well versed in digital content marketing best practices.

The Copywriter reports to the Manager, Content, Advisor Sales & Marketing Support within Retail Advice & Solutions. The Advisor Sales & Marketing Support team is accountable for defining, designing and delivering marketing programs. We help position Sun Life advisors' distinctive value proposition for targeting clients and driving leads, sales and Client engagement. And, we entice and engage independent advisors to choose to place business with Sun Life.

Main accountabilities and responsibilities:

In French and English;

• Consult with and review advisors' value propositions, biographies, social media content, digital marketing tactics and service offerings

• Craft written content that influences audiences across different media, including targeted email, web, social and video

• Perform Québec market reviews (QMR) on translated marketing content to ensure market accuracy and relevancy

• Execute promotional and business writing projects including editing, adapting to local market and managing the approval process for print and digital tactics

• Effectively optimize email marketing performance and member email subscriptions through innovative nurturing and drip campaigns, A/B testing and sound analysis of user behaviours to increase conversions

• Identify new content opportunities, develop and source content, coordinate and align content calendar activities to deliver a cohesive and compelling story across all channels

• Help to optimize marketing efforts with segmentation, personalized digital tactics that nurture and engage target audiences

• Maintain a strong understanding of technical SEO, link building and other digital tactics and algorithms to execute on online marketing campaigns that earn qualified organic traffic

• Collaborate with different teams through all stages of projects to ensure an effective, polished final product

• Champion advisor and Client oriented marketing and sales approaches; consult with key business partners and recommend the appropriate approaches and vehicles to achieve business and marketing objectives

Competencies and skills:

• Ability to communicate and write fluently in both French and English

• Copywriting abilities and marketing or sales experience to create and execute marketing or sales programs as part of a collaborative team

• Ability to understand advanced industry concepts and distill them into engaging and relatable content

• Using marketing tech stacks to build and execute email and online campaigns

• Demonstrate creativity and solid understanding of marketing principles to create engaging copy that influences the audience

• Organized, with attention to detail and the ability to work on several projects simultaneously

• Be a leader and a self-starter

• Ability to identify opportunities to link projects, initiatives or promotions together

• Interpersonal skills: must be able to consult, influence and negotiate with people from diverse backgrounds and levels throughout the organization

• Communication skills with an ability to build relationships with team members and business partners

• Leadership skills by driving for action, managing complexity and generating innovative solutions

• Ability to embrace change and adapt to constantly evolving business and Client priorities

• Previous experience working in financial services (asset)

Required qualifications:

• Bilingualism (French, English, both oral and written) is required for the frequent interactions with English and French-speaking colleagues or internal partners across Canada and worldwide.

• Post-secondary education in marketing, journalism or communication-related field or relevant work experience

• Minimum 3-5 years' experience in marketing promotions roles with copywriting experience

• Proven experience managing automated email marketing campaigns for consumer brands

• Proven ability to drive content and communication strategies and plans

• Thorough understanding of social media platforms, including advertising, and how they support other digital marketing efforts

Unique requirement:

• At interview stage, you need to provide writing samples (portfolio) of your work.

Why join Sun Life:

• Being a member of the Sun Life family, a group of people united by our Purpose: to help Clients and Employees achieve lifetime financial security and live healthier lives

• A friendly, collaborative and inclusive culture

• A collaborative and interactive team environment

• Being part of our journey in developing the next greatest digital experience

• Working together, sharing common values and encouraging growth & achievement

#LI-Hybrid

The Base Pay range is for the primary location for which the job is posted. It may vary depending on the work location of the successful candidate or other factors. In addition to Base Pay, eligible Sun Life employees participate in various incentive plans, payment under which is discretionary and subject to individual and company performance. Certain sales focused roles have sales incentive plans based on individual or group sales results.

Diversity and inclusion have always been at the core of our values at Sun Life. A diverse workforce with wide perspectives and creative ideas benefits our clients, the communities where we operate and all of us as colleagues. We welcome applications from qualified individuals from all backgrounds.

Persons with disabilities who need accommodation in the application process or those needing job postings in an alternative format may e-mail a request to [email protected] .

At Sun Life we strive to create a flexible work environment where our employees are empowered to do their best work. Several flexible work options are available and can be discussed throughout the selection process depending on the role requirements and individual needs.

We thank all applicants for showing an interest in this position. Only those selected for an interview will be contacted.

Salary Range:

54,300/54 300 - 88,300/88 300

Job Category:

Marketing

Posting End Date:

26/04/2024

Shine together

At Sun Life, you can be your most brilliant self. Our supportive, flexible, and inclusive work environment is one where you – and your career – can thrive. Whatever your aspirations, collaborative leaders and colleagues are ready to help you learn, grow, and succeed.

We're a global company with a passion for people. Our purpose is to help Clients achieve lifetime financial security and live healthier lives. As a team of 30,000 across 26 countries, our impact is far-reaching, and locally relevant There's power in numbers. As part of Sun Life's growing team, you have an impact on people in your community and around the world.

Shape the future

With an optimistic eye on a brighter future, we drive to innovate. Be part of leading change, push boundaries and try new ways of working. Use data to drive bold actions. Be agile and pivot as we test and learn. At Sun Life, we're driving transformation, sustainability and innovation for our Clients, employees, partners, and communities. Join us. Together, we can make the future brighter.

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