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Brand Marketing Manager (h/f)

Church & Dwight Co., Inc.
Mississauga, ON
Management
Posted 15 days ago

A collective energy and ambition. We're a company that genuinely cares about our people, our products, our consumers and the environment. Brand Manager, eCommerce Reports to: Digital Marketing Lead (Sr. Digital Marketing Manager) The eCommerce Brand Manager will drive the long term, profitable growth of our eCommerce business (including Direct to Consumer) by leading the development of our brand eCommerce and DTC strategies, execution of growth plans while identifying and removing barriers to growth. The ideal candidate is accountable for developing and partnering cross-functionally to deliver against the 6P's (product, promotion, price, profitability, placement performance and page goals). They are the key force behind driving engagement, consideration, and conversion with online and omni-shoppers. As such, they have experience developing a cohesive, best-in-class brand experience online and working across departments and agencies to execute plans. This candidate requires an eCommerce Marketing background and experience driving growth with power brands online. Leads development of eCommerce strategy, multi-year growth plans, brand specific roadmaps, and initiatives for all brands in scope. Ensures alignment with broader brand strategies and campaigns as well as eRetail activations and digital shelf best practices. Responsible for developing, managing, and implementing DTC strategies to assist in achieving the overall brand financial plans. Ongoing website SEO management with brand marketing team, agency and IT support. Closely collaborates and influences US eCommerce brand and DTC teams to scale portfolio opportunities. Actively monitors and manages online assortment availability, share of search and digital shelf while working closely with eCommerce customer account team and US DTC team. Translates our brand identity online and develops a best-in-class shopping experience. Leads development of enhanced content (i.e. A+ Page, images/video, product name, SEO, mobile optimized) delivering a consistent, omnichannel brand experience. Consultant and project manager for eCommerce creative/content briefings and approvals, while working closely with brand teams. Oversees promotion and campaign management in coordination with agency support and participates in the planning of retailer marketing and media programs through collaboration with cross-functional team. Oversees product launches online in coordination with Marketing Managers. Conducts regular competitive review and keeps a pulse on new consumer reviews online. Updates FAQs/content accordingly and reports back to brand team. Bachelor's Degree Required ~3-5+ combined years of experience in Digital Marketing and eCommerce / Growth Marketing related roles ~ Experience with P&L ownership and brand portfolio management ~ Proficient in Salesforce platforms, Excel, PowerPoint, Syndicated Data, Trade Promotion Management ~ Motivated self-starter with a desire to lead a step change in brand sales growth online Passion for metrics and quantitative analysis, and ability to turn analysis into actionable insights and financial results Church & Dwight is a world-leader in household and personal care products. Our global brands include ARM & HAMMER, Batiste, OxiClean, Trojan, XTRA, Nair, First Response, Spinbrush, Orajel, vitafusion, Li'l Critters, Water Pik and FLAWLESS.