We are currently seeking a Senior Content Strategist to join our SEO Content Team in Vancouver or Toronto.

Who you are:

You are an experienced content marketer and a talented writer with a deep understanding of SEO best practices, as well as an understanding of the marketing funnel. You have your finger on the pulse of the SEO industry and the latest trends. You know how to develop content marketing plans and craft copy that answers the questions that our audience is asking Google, and ensures those answers appear at the very top of the SERPs.

You're a pro at keyword research, knowing how to find the best keywords to target for traffic growth or optimization of existing pages, and you're equally comfortable tweaking product and feature page copy, or crafting comprehensive articles geared to be the best page on the internet for a given query.

You know how to listen and interpret stakeholder needs, possess superior organizational skills, and have the innate ability to juggle multiple tasks.

You prioritize impact over perfection, but you know what good writing looks like and have outstanding editing and proofreading skills that let you capture our style and tone. You know how to create content that, while keyword-optimized, sounds natural and authoritative. Your expertise and ability goes beyond blogs and resources, and you're adept at perfecting product and feature pages to optimize them for SEO.

You have a curious mind, and want to see how your day-to-day tasks result in improvements in search rankings, traffic, MQLs delivered and revenue growth.

What your team does:

The SEO Content Team at Clio is responsible for driving the majority of organic traffic to the website. From blog posts, to hub resources, to optimizations of our product and feature pages, this team has a major impact on Clio's main web property, and a major impact on the business.

What you'll work on:

• Reporting to the Manager, Content Strategy (SEO), you will work directly with other content strategists and cross-functional teams, including our SEO squad and external SEO agency, to collaboratively develop our SEO strategy, ensuring we are focused on the most effective SEO bets;
• Using tools such as Brightedge and SEMRush to analyze and report on our SEO performance, proactively share insights, and make recommendations;
• Conducting in-depth keyword research and making recommendations to ensure we are targeting the right topics for new content and the right existing pages for optimization to make the biggest impact on our goals.
• Working closely with our SEM team to ensure we have a cohesive strategy across paid and organic search;
• Writing, editing, and publishing impactful content in diverse forms to drive SEO success and help reach a variety of business goals;
• Collaborating with other departments outside of Marketing to put together plans and requirements that prioritize business goals and needs (for example, for backlink strategies, or cross functional projects that require SEO input);
• Coordinating with freelance writers and ensuring effective use of our freelance budget;
• Championing content and SEO best practices, and disseminating learnings across the broader team;
• Mentoring your fellow writers to help them advance their skills through editorial reviews and SEO best practice reviews;
• Leading large scale SEO and editorial projects that position the Clio brand and team as market leaders;

What you bring:

• Post-secondary education in communications, journalism, or English;
• Minimum of 7 years experience managing SEO content channels and executing on content needs for a brand;
• Strong ability to identify top SEO opportunities and make recommendations on where to focus, prioritizing by balancing traffic potential and lead generation factors;
• Demonstrated ability to analyze data and make recommendations using SEO tools such as SEMRush or Brightedge, and data management/reporting tools such as Dreamdata, Google Analytics, and Google Search Console;
• Experience writing and structuring language across all areas of a website to ensure top SERP visibility for each page while responding to audience and business needs;
• Background working with cross-functional teams including SEM teams, UX designers, product marketers, product managers, and other marketing channel owners;
• Able to independently manage complex, large-scale projects in a calm, effective manner;
• A strong ability to context switch, collaborate, create new plans as priorities change, and execute in a calm and agile manner;
• Excellent communication skills, particularly when it comes to keeping cross-functional, distributed teams up-to-date on both specific SEO projects and long-term SEO strategy, as well as championing the importance of SEO within an organization;
• Superhuman attention to detail, and no fear of deadlines. You will be the first and last line of defence against typograph1cal errorz.

Bonus points if you have:

• Experience with B2B tech/SaaS
• Experience with SEM
• Experience related to the legal industry
• A portfolio of SEO-related content work that showcases how your strategy, writing, and execution led to improvements in traffic, search rankings, leads delivered, and/or backlinks collected.

What you will find here:

Compensation is one of the main components of Clio's Total Rewards Program. We have developed a series of programs and processes to ensure we are creating fair and competitive pay practices that form the foundation of our human and high-performing culture.

Some highlights of our Total Rewards program include:

• The expected salary range* for similar roles within Clio is: $93,900 - $127,000 CAD
• Competitive, equitable salary with top-tier health benefits, dental, and vision insurance
• Hybrid work environment, with expectation for local Clions (Vancouver, Calgary, Toronto, and Dublin) to be in office min. once per week on our Anchor Day.
• Flexible time off policy, with an encouraged 20 days off per year.
• RRSP matching and RESP contribution
• Clioversary recognition program with special acknowledgement at 3, 5, 7, and 10 years

Please note that the expected new hire salary range provided is derived from a group of like roles within Clio. Our salary bands are designed to reflect the range of skills and experience needed for the position and to allow room for growth at Clio. For experienced individuals, we typically hire at or around the midpoint of the band. The top portion of the salary band is reserved for employees who demonstrate sustained high performance and impact at Clio. Those who are new to the role may join below the midpoint and develop their skills over time. The final offer amount for this role will be dependent on geographical region, applicable experience, and skillset of the candidate.

Diversity, Inclusion, Belonging and Equity (DIBE) & Accessibility

Our team shows up as their authentic selves, and are united by our mission. We are dedicated to diversity, equity and inclusion . We pride ourselves in building and fostering an environment where our teams feel included, valued, and enabled to do the best work of their careers, wherever they choose to log in from. We believe that different perspectives, skills, backgrounds, and experiences result in higher-performing teams and better innovation. We are committed to equal employment and we encourage candidates from all backgrounds to apply.

Clio provides accessibility accommodations during the recruitment process. Should you require any accommodation, please let us know and we will work with you to meet your needs.

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