Associate Director, Content and Communications You're a communications leader with an impressive background in media relations and PR. You stay calm and composed when responding to issues and crises, making sound decisions and strong plans that result in positive, brand-building outcomes. You're also a strong content marketer. You know a good story when you see/hear/read one, and you can turn it into an engaging piece that supports strategy and attracts audiences. We're pleased to partner with a well-respected post-secondary institution in their search for an Associate Director, Content and Communications. This key role supports the development of integrated marketing plans, communications strategies, and media and public relations activities. If you're an experienced communications leader with a strong media relations background, consider applying for this role! This is a hybrid role that requires working from the Vancouver, BC headquarters three days a week. Establish internal and external communications strategies that align with institutional priorities and core values, and achieve the department's KPIs and OKRs Act as lead advisor on issues management, working closely with various internal departments on crisis communications, providing issues analysis and briefs, key messaging, Q&As and media training Act as the lead on managing PR issues and crises, providing council to the Dean and senior leadership and liaising with other departments as necessary Work closely with the Dean's office, program offices, business units, alumni and donor relations to identify milestones and newsworthy initiatives, and attain media coverage for strategic priorities Lead communications initiatives for complex range of avenues, including domestic and international recruitment, fundraising, alumni and business community outreach and career services Lead the development and execution of integrated content marketing strategies across a broad range of paid and organic marketing and communications channels Identify and establish content strategies to promote goals and priorities of the school and their effective and consistent delivery across all channels Manage PR agency relationships, freelance writers, photographers, videographers, and other contractors as needed Build and maintain relationships with leading national and international media outlets and business journalists Establish and manage annual communications budgets for the marketing and communications team Manage a team of professional and student employees and provide strategic counsel to other members of the marketing and communications team across the organization The salary range for this role is $80,000 – $113,000 with a benefits package that includes generous vacation time and statutory holidays, a Group Pension Plan, Employee and Family Assistance programs, and learning opportunities. 6+ years of related experience in a similar communications role for large public or non-profit organizations Post-secondary education in communications, journalism or related area A commitment to enhancing one's own awareness, knowledge, and skills related to equity, diversity, and inclusion Demonstrated ability as an editor and directing a content ecosystem, including a diverse range of content creators and processes Demonstrated ability to successfully represent a high-profile organization with media, including the management of issues and reputational advancement Demonstrated ability to collaborate on and lead communication strategies that support marketing KPIs and OKRs Demonstrated ability to build reputational strength around institutional key messaging through communications and marketing strategies Experience managing a team and providing ongoing supervision and performance evaluation Experience developing communications and storytelling strategies harnessing digital and social media Able to demonstrate diplomacy, foresight and sound judgment in managing responsibilities Smart, Savvy + Associates is a marketing recruitment agency that connects companies with marketing, communications and creative professionals at all levels, from coordinators to C-suite. Canadian Citizen, Permanent Resident and/or Work Visa/Permit) #