Tigh-Na-Mara Seaside Spa Resort and Conference Centre is a premier oceanfront resort nestled in the heart of Vancouver Island, offering guests a tranquil escape surrounded by natural beauty. With a commitment to providing exceptional guest experiences, we are seeking a highly motivated and experienced Director, Sales & Marketing to join the Tigh-Na-Mara family. As the Director of Sales and Marketing, you will be responsible for driving sales growth, developing marketing strategies, and managing a team of sales and marketing professionals. Perks and discounts for the resort, including Pines gift shop and cedars restaurant, and the Grotto Spa!* Access to all resort amenities (including pool and fitness facilities)* Sales *· Based on the resort size of 192 guestrooms & 10,000 square feet of flexible conference space, the Director of Sales & Marketing will also be responsible to carry and manage a market, while ensuring the overall performance of the team. · Establish all sales quotas, calls, referrals & revenue objectives for the team. · Solicit & service major accounts reaching or exceeding your own targets. · Take an active role, participating in sales activities both on & off property including, but not limited to, sales calls, trade shows, site inspections, networking, client entertaining, sales blitzes and cold calls. *Lead a team of 6-7 team members across the Sale & Marketing team. · Motivate Sales Managers to achieve targeted goals through market research, online data, trade shows, journals, sales analysis. · Set & monitor specific goals for each of sales team, as well as incentive programs to increase revenues. · Direct, manage, train, evaluate, mentor & counsel the Sales and Marketing team. · Provide guidance, and creative insight to the marketing team. · Relationship Building*· Actively collaborates with Revenue Management, Marketing Manager & Front Office Team to ensure full activation and integration of the sales department. · Partner with Food & Beverage and Banquets teams in the development of packages, menu planning, preparation and planning for events and special requests to meet the expectations of our clients and guests. · Participate actively within the leadership of Tigh-Na-Mara, as an Executive Team member. *Marketing *· Collaborates with our Marketing Manager on strategies and workload and be the communication conduit between marketing and the rest of the Resort. · In conjunction with the Marketing Manager and the rest of the Executive Team, focuses on short-and long-term priorities, maintaining a big picture perspective. · Actively participates in all digital marketing activities and our digital presence. · Working with the Marketing Manager ensures the creation and distribution of collateral (online and traditional) and all sales promotional pieces to support business goals and destination awareness. · Oversee, review, and approve all marketing releases. *Post secondary degree in hospitality, marketing or related field · Minimum of 3-5 years hotel or resort sales experience · Minimum 5 years' experience as a senior manager or director · Very strong background & knowledge in corporate sales · Strong marketing experience and knowledge of current trends · Flexible with the ability to travel occasionally as required for events and conferences · Computer proficiency in Microsoft Office programs, with Delphi an asset · Creative, effective, passionate & positive individual with a high level of professionalism and integrity · A demonstrated proficiency in achieving sales targets & ADR · No phone calls please. Job Types: Full-time, Permanent Dental care * Disability insurance * Discounted or free food * On-site gym * On-site parking * Store discount * Flexible Language Requirement: * French not required Ability to commute/relocate: * Parksville, BC V9P 2E3: reliably commute or plan to relocate before starting work (required) Hotel Sales: 3 years (required)