lululemon is an innovative performance apparel company for yoga, running, training, and other athletic pursuits. Setting the bar in technical fabrics and functional design, we create transformational products and experiences that support people in moving, growing, connecting, and being well. We owe our success to our innovative product, emphasis on stores, commitment to our people, and the incredible connections we make in every community we're in. As a company, we focus on creating positive change to build a healthier, thriving future. In particular, that includes creating an equitable, inclusive and growth-focused environment for our people.
THE MANDATE AND HIGHER ASPIRATION OF THE ROLE
The Director, North America Social & Contentwill be charged with building a best-in-classandhigh-functioningNorth America Social Team. One that brings the lululemon brand to life via social in a way that engages current guests, attracts new guests and results in deeper brand/product love and understanding. Or said another way…make lululemon one of the most beloved brands in social.There has never been a more interesting time to be part of lululemon.
REPORTING
The Director, North America Social & Contentwill report tothe VP of Brand Marketing, North America.
Team Oversight: You willoversee a 10+ FTE North Americasocial team.
Peer Relationships: You will sit on the North America Brand Marketing Team and be one of three Directors. You will also be one offoursocial leadsand partner closely with the Global Social Team.
LOCATION
This role is based in Vancouver, British Columbia, lululemon's HQ, and will require ~ 10% travel, primarily across North America.
YEAR ONE DELIVERABLES /Desired achievements the first 12-months in the role
Embrace and Be Embraced by lululemon. Invest time building relationships across the North America brand, creative, product/design and merchandising teams. Build a strong partnership with the Global Social Leader and other Regional Social teams.
Design, Build and Lead a Best-in-Class Social Team. Lead and develop the current North America social team, recruit distinctive social talent to lululemon. Determine what should be in-house and outsourced. Externally, identify the right agencies and contractors.
Bring Strategy to Social. Author and activate a uniquely North America Social Strategy that is coordinated with Global Brand/Social aspirations. Articulate and measure North America social success / KPIs and ROI.
Elevate the Creative Work. Deliver creative differentiation and elevated taste in social, especially on TikTok and Instagram. Execute ideas only lululemon can do and put them at the intersection of creative and culture.
Flawlessly Execute. Under your leadership, a delivery system for North America social content has been put in place and you will develop and deliver a NA specific calendar balancing brand and business objectives.
Attract New Guests to lululemon via Social, while Driving Deeper Engagement with Current Guests. Extend the brand to people and places it has not gone before, in a way that directly results in more sales and engagement.
Fully Realize the Social Potential of lululemon's Ambassadors, Influencers and Creators. Develop and execute theNorth America social plan to deliver to each, leveraging the global social strategy. Identify new ones.
EXPERIENCE & QUALIFICATIONS
A Beloved People Leader Who Leads with Conviction. You have worked within or for a global company advocating for the function of social across the organization and up to senior leadership. You have led a Social Team of 5+ FTEs.
Track Record of Operationalizing the Function of Social / Establishing Delivery Systems. You have been responsible for setting up internal ways of working that have resulted in systematic and elevated content, including social media calendars by brand, platform, effort and measuring social KPIs/ROI.
Culturally and Creatively Understand What Great Work is on Social. You have a track record of creating distinctive brand and product social storytelling…and a portfolio to show it. Creatively, you appreciate and will embrace lululemon's playful, human, and performance-oriented sensibility. You are an Expert in TikTok and Instagram, and adept acrossEarned, Paid and Owned Social.
A Respected Strategic Brand Builder on Social. You have authored and executed a regional social plan against a global strategythatgrows thebusiness, andyou have the resultsand accolades to share.
Experienced Leading Social Programs for Ambassadors, Influencers and/or Creators.
Experienced at Originating and Adapting Social Content. You are adept at both creating and adapting social efforts and campaigns - ideally have worked within a global organization with regional social. You will be responsible for the creation of a bespoke North America social strategy and content (~70% of the time), as well as a willingpartner to and supporter of Global Social campaigns that will be adapted in North America (~30% of the time).
Culturally Grounded in North America. You deeply understand the North America market and have spent most of your career focused across the US and Canada.
Additional Notes
Immigration support is potentially available for this role. If Immigration support required, Bachelors degree in related field AND several years experience in marketing/advertising/e-business required.
Description & Requirements
WHO WE ARE
lululemon is an innovative performance apparel company for yoga, running, training, and other athletic pursuits. Setting the bar in technical fabrics and functional design, we create transformational products and experiences that support people in moving, growing, connecting, and being well. We owe our success to our innovative product, emphasis on stores, commitment to our people, and the incredible connections we make in every community we're in. As a company, we focus on creating positive change to build a healthier, thriving future. In particular, that includes creating an equitable, inclusive and growth-focused environment for our people.
THE MANDATE AND HIGHER ASPIRATION OF THE ROLE
The Director, North America Social & Contentwill be charged with building a best-in-classandhigh-functioningNorth America Social Team. One that brings the lululemon brand to life via social in a way that engages current guests, attracts new guests and results in deeper brand/product love and understanding. Or said another way…make lululemon one of the most beloved brands in social.There has never been a more interesting time to be part of lululemon.
REPORTING
The Director, North America Social & Contentwill report tothe VP of Brand Marketing, North America.
Team Oversight: You willoversee a 10+ FTE North Americasocial team.
Peer Relationships: You will sit on the North America Brand Marketing Team and be one of three Directors. You will also be one offoursocial leadsand partner closely with the Global Social Team.
LOCATION
This role is based in Vancouver, British Columbia, lululemon's HQ, and will require ~ 10% travel, primarily across North America.
YEAR ONE DELIVERABLES /Desired achievements the first 12-months in the role
Embrace and Be Embraced by lululemon. Invest time building relationships across the North America brand, creative, product/design and merchandising teams. Build a strong partnership with the Global Social Leader and other Regional Social teams.
Design, Build and Lead a Best-in-Class Social Team. Lead and develop the current North America social team, recruit distinctive social talent to lululemon. Determine what should be in-house and outsourced. Externally, identify the right agencies and contractors.
Bring Strategy to Social. Author and activate a uniquely North America Social Strategy that is coordinated with Global Brand/Social aspirations. Articulate and measure North America social success / KPIs and ROI.
Elevate the Creative Work. Deliver creative differentiation and elevated taste in social, especially on TikTok and Instagram. Execute ideas only lululemon can do and put them at the intersection of creative and culture.
Flawlessly Execute. Under your leadership, a delivery system for North America social content has been put in place and you will develop and deliver a NA specific calendar balancing brand and business objectives.
Attract New Guests to lululemon via Social, while Driving Deeper Engagement with Current Guests. Extend the brand to people and places it has not gone before, in a way that directly results in more sales and engagement.
Fully Realize the Social Potential of lululemon's Ambassadors, Influencers and Creators. Develop and execute theNorth America social plan to deliver to each, leveraging the global social strategy. Identify new ones.
EXPERIENCE & QUALIFICATIONS
A Beloved People Leader Who Leads with Conviction. You have worked within or for a global company advocating for the function of social across the organization and up to senior leadership. You have led a Social Team of 5+ FTEs.
Track Record of Operationalizing the Function of Social / Establishing Delivery Systems. You have been responsible for setting up internal ways of working that have resulted in systematic and elevated content, including social media calendars by brand, platform, effort and measuring social KPIs/ROI.
Culturally and Creatively Understand What Great Work is on Social. You have a track record of creating distinctive brand and product social storytelling…and a portfolio to show it. Creatively, you appreciate and will embrace lululemon's playful, human, and performance-oriented sensibility. You are an Expert in TikTok and Instagram, and adept acrossEarned, Paid and Owned Social.
A Respected Strategic Brand Builder on Social. You have authored and executed a regional social plan against a global strategythatgrows thebusiness, andyou have the resultsand accolades to share.
Experienced Leading Social Programs for Ambassadors, Influencers and/or Creators.
Experienced at Originating and Adapting Social Content. You are adept at both creating and adapting social efforts and campaigns - ideally have worked within a global organization with regional social. You will be responsible for the creation of a bespoke North America social strategy and content (~70% of the time), as well as a willingpartner to and supporter of Global Social campaigns that will be adapted in North America (~30% of the time).
Culturally Grounded in North America. You deeply understand the North America market and have spent most of your career focused across the US and Canada.
Additional Notes
Immigration support is potentially available for this role. If Immigration support required, Bachelors degree in related field AND several years experience in marketing/advertising/e-business required.
Compensation and Benefits Package lululemon's compensation offerings are grounded in a pay-for-performance philosophy that recognizes exceptional individual and teamperformance. Thetypical hiring range for this position is from $157,400 - $206,600 CAD annually ; the base pay offered is based on market location and may vary depending on job-related knowledge, skills, experience, and internal equity. As part of our total rewards offering, permanent employees in this position may be eligible for our competitive annual bonus program and equity offerings, subject to program eligibility requirements.
At lululemon, investing in our people is a top priority. We believe that when life works, work works. We strive to be the place where inclusive leaders come to develop and enable all to be well. Recognizing our teams for their performance and dedication, other components of our total rewards offerings include support of career development, wellbeing, and personal growth:
- Extended health and dental benefits, and mental health plans
- Paid time off
- Savings and retirement plan matching
- Generous employee discount
- Fitness & yoga classes
- Parenthood top-up
- Extensive catalog of development course offerings
- People networks, mentorship programs, and leadership series (to name a few)
Note: The incentive programs, benefits, and perks have certain eligibility requirements. The Company reserves the right to alter these incentive programs, benefits, and perks in whole or in part at any time without advance notice. workplace arrangement
This role is classified as Hybrid under our SSC Workplace Policy: In-person collaboration is important, and much of the role can be performed remotely. Work is performed onsite at least 3 days per week.
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