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Product Marketing Manager (REMOTE)

Goway Travel
Toronto, ON
Management
Posted 13 days ago

With a wide range of travel ideas to more than 110 countries, including private-guided, escorted coach, small group, self-drives, cruise, and rail programs, our aim is to empower a global community of Globetrotters. We have a global presence with our head office in Toronto and branches in Vancouver, Los Angeles (USA), Manilla (Philippines), and Sydney (Australia). The key objective is to source and contract competitive and commercially viable product. In sum, as a critical link to the Leadership team, the Product department works to maximize commercial viability, marketing efficiencies and sales effectiveness. WORK EXPERIENCE REQUIREMENTS Negotiate competitive contracts, service level agreements and pricing with Destination Management Companies (DMC's), hotels, local service providers, cruise lines and other tourism partners for new and existing product Regularly refresh content including overall itinerary design, tour descriptions, imagery and supporting marketing content on goway.Select product to be featured in brochures, including reviewing and revising costing and copy-writing (alongside Marketing) on an annual basis Attend weekly product meetings to discuss ongoing projects, best practices, operational challenges and marketing initiatives Maintain price competitiveness through comprehensive analysis. identifying commercial opportunities throughout the various product lines and bringing those itineraries to market Training Provide training and resources to sales teams on an ongoing basis, including new staff, related to air contracts, destination knowledge, brochure training, and working effectively with suppliers, web training, new itineraries and new services Develop and enhance training quizzes and "Expert" exams to qualify new and existing staff Liaise with suppliers visiting the Toronto and Vancouver office's to maximize training opportunities Help staff work towards becoming a Destination Specialist Identify areas of improvement for individual staff members and assist in scheduling training for them Develop co-op marketing agreements with key suppliers, tourism boards and airlines in conjunction with the Division Vice President Contribute editorials content for various blogs and newsletters including Globetrotting Magazine, Organize and/or attend local and international promotional shows and exhibitions Monitor department destination leads, quote and sales results, and prepare Executive Summary reports on a monthly basis Must be available for travel both in North America and overseas or a combination of experience, education and training equivalent to a diploma Analytical: strategic, data-driven and commercially-focused thinkers will succeed Technical Knowledge: computer skills, including the Microsoft Office suite, Salesforce, FreshDesk and travel management software is an advantage KPI's include gross sales, margin contribution, achieved Marketing contributions, lead generation, product refreshment, pricing and product accuracy, and ensuring content on goway.