Title: Marketing Manager

Location: Niagara Falls, Ontario

Summary:

Our award-winning client is seeking a Marketing Manager to join their team. This role requires a strategic marketing leader to oversee all aspects of marketing for multiple brands. The ideal candidate will have proven experience leading a marketing team, managing cross-functional partnerships, and driving measurable results across various marketing channels.

Responsibilities:

• Lead and inspire a talented marketing team, overseeing E-Commerce, Brand Marketing, and Design.

• Develop and execute strategic marketing plans to drive sales, brand awareness, and customer loyalty across multiple brands.

• Manage the annual marketing budget, ensuring efficient resource allocation and campaign effectiveness.

• Leverage your digital marketing expertise to plan and execute impactful campaigns across paid advertising, email marketing, and social media.

• Craft compelling content strategies to enhance Google ranking, drive organic traffic, and increase brand engagement.

• Develop and implement SEO strategies to optimize online presence and attract relevant customers.

• Build and manage strong relationships with third-party vendors, PR agencies, and influencers.

• Analyze key performance indicators (KPIs) to measure marketing success and make data-driven decisions.

Required Qualifications:

• A post-secondary degree in Marketing, Communications, or a related field.

• 7+ years of experience in digital brand management.

• Proven leadership experience (5+ years) with a collaborative and results-oriented approach.

• Strong proficiency in SEO, E-Commerce, Email Marketing, and Google Analytics.

• Experience with social media analytics platforms and Microsoft Office Suite.

• A passion for consumer goods and a strong understanding of the industry (a plus).

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