Staples is business to business. You're what binds us together.
While you may know Staples as the world's leading office supply company, Staples Promotional Products - a division of Staples - is a national leader in the promotional products industry. At Staples Promotional Products, we help customers build love for their brands with customized merchandise solutions. Whatever story they want to tell, connection they want to make, or goal they need to deliver, Staples Promo makes it easy to design promo experiences that create lasting impact. Join our winning team!
The Business Development Manager will develop a structure and strategy to build a BD lead pipeline for key strategic partnerships including Staples Canada, SPP US and other niche opportunities as needed - such as creative and marketing agencies.
They will be responsible for the Staples Canada (Promo Partners) Strategic BD Partnership, and manage Staples Canada stakeholders (up to Dir level) including collaborative capabilities presentations, lead qualification and negotiation on financial split of opportunities. Partnership with Staples will continue to be a key channel for BD success.
The Business Development Manager will also work closely with the SPP Canada Director of Sales and Sales Managers on all retention RFP's and line of business extension proposals. They will also work closely with the AVP, BD and BD Execs in SPP US to strategize on cross-border funnel build and opportunities.
This role goes beyond management of BD opportunities, taking a bigger-picture and strategic view on how to enable a channel of business (e.g. Partnerships), working closely with SPP internal teams including Sales, Marketing and Merchandising to develop a robust playbook and toolset to enable growth.
What you'll be doing:
- Establishes and maintains direct contact with our Staples Canada and SPP US partners, building relationships that fuel the pipeline.
- Develops lead acquisition and nurture strategies to a) build the funnel, b) increase win rate.
- Works with appropriate Staples Professional, Staples Retail, Staples Promotional Products Global offices and HQ departments to proactively pitch SPP Canada.
- Establishes strategic partnerships with 3rd parties such as creative and marketing agencies, with potential for shared business growth and referrals via an established contract structure.
- Responds to Requests for Proposals (RFPs), Requests for Quotation (RFQs), as well as other unsolicited proposal information. This includes working with internal SPP teams to shape a strategic response, and overseeing/ensuring timely execution of pricing, product sampling to meet key RFP criteria and be competitive at market.
- Develops strategies to ensure appropriate gross margin levels for all affected divisions are achieved.
- Ongoing training and development of the Staples Promotional Products sales team as it relates to organizational capabilities, BD and onboarding and ramp processes.
- Develops and delivers presentations to prospective accounts.
- Works with Sales Enablement to maximize margin opportunities on large order opportunities and account renewals.
- Leads renewal/retention efforts for large strategic accounts, in partnership with the SPP Sales team.
- Develops, facilitates and executes the ramping playbook to ensure all new customers reach their maximum potential quickly.
What you bring to the table:
- Strategic mindset with strong business, financial, and operational acumen
- Ability to thrive in agile, fast-paced environments and manage competing priorities
- Strong communication, negotiation, and presentation skills
- Consultative and strategic selling skills with executive-level customer engagement
- Proven success in developing sales strategies, setting targets, and driving market growth
- Skilled in project management, time management, and organizational effectiveness
- Ability to build and maintain relationships, foster connections, and network effectively
- Strong analytical skills with the ability to interpret data and drive insights
- Passion for brand-building and customer experience
- Effective storyteller with persuasive pitch and influence skills
- Ability to collaborate cross-functionally and transition business to Account Managers seamlessly
- Technologically savvy and comfortable using innovative tools to engage prospects
- Independent, self-motivated, and capable of leading teams to results
What's needed- Basic Qualifications:
- Bachelor's degree or equivalent work experience.
- 5+ years in Sales, Business Development, Marketing
- Must have a successful track record of business development, specifically selling into Canada's Fortune 500 and other large enterprise customers.
What's needed- Preferred Qualifications:
- Consultative/Strategic selling skills with the ability to interface with customers at the most senior levels
- Ability to understand and articulate the value propositions of all SPP LOBs to a customer
- Bilingual in English and French (oral and written) an asset, though not required
- Strong analytical skills, motivation, along with the ability to focus and balance tasks
- Strong verbal, written, and presentation skills
- Time management and organization skills
- Strong business, financial, operations, and technology acumen
- Need to function independently with minimal supervision
We Offer:
- Inclusive culture with associate-led Business Resource Groups
- Vacation Allotment and Holiday Schedule
- Online and Retail Discounts, Company Match RRSP, Physical and Mental Health Wellness programs, and more!
At Staples, "inclusion" is an action word. It represents what we do to ensure that all employees feel valued and supported to contribute to their fullest potential. When we operate inclusively, diversity naturally follows. This is why we work hard to foster an inclusive culture, as we seek employees with unique and varied perspectives and areas of expertise. The result is a better workplace and innovative thinking that helps us exceed our customers' expectations - through the power of the people behind our iconic brand. Staples is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, or any other basis protected by federal, state, or local law.