Western Regional Sales Manager

Greater Vancouver, BC

Jackson Stewart of Lock Search Group is currently seeking a dynamic and results-driven Sales Leader. Our globally renowned client is looking for a Regional Sales Manager to lead and inspire our Sales team across Western Canada. This strategic leadership role is critical to driving regional growth, increasing market share, and ensuring the successful execution of national priorities at the local level. You will be accountable for building high-performing teams, implementing effective sales strategies, and working cross-functionally to deliver impactful business outcomes aligned with objectives.

The ideal candidate brings a deep understanding of the Canadian retail landscape, a strategic mindset with the ability to execute, and an entrepreneurial approach to driving innovation and growth. You thrive in a fast-paced environment, demonstrate strong time management skills, and lead with empathy and collaboration. With a competitive spirit and a commitment to fostering a winning culture, you excel at building strong relationships across teams and with external partners. If you have a strong track record of sales leadership within the CPG space this could be a fantastic regional leadership opportunity.

Key Responsibilities:

• Lead, coach, and inspire a high-performing regional sales team with a strong focus on growth, development, and performance excellence.
• Develop and execute tailored regional sales strategies to meet or exceed monthly and annual targets.
• Build and maintain strong customer relationships that support our clients long-term business objectives within the region.
• Monitor regional market dynamics, emerging trends, and competitor activity to identify risks and capitalize on growth opportunities.
• Collaborate with Key Account, Brand, and Commercial Strategy & Planning teams to align on national initiatives and optimize local execution.
• Champion a people-first leadership approach that supports employee development, engagement, and collaboration.
• Manage budgets and resources effectively, ensuring high ROI from programs and initiatives.
• Drive performance through clear KPIs, regular coaching, and a focus on continuous development.
• Monitor performance metrics and market conditions to adapt strategy and maintain competitive positioning.
• Ability to communicate strategic vision, and execute on plans
• Travel within the region to support team performance, customer relationships, and market execution.

What You Bring:

• A proven track record of exceeding sales targets and leading successful, engaged teams.
• Strong experience in both strategic sales planning and frontline execution.
• Entrepreneurial mindset, innovative thinking with a high sense of urgency
• Experience within a fast moving consumable commodity in the CPG realm
• Experience and understanding of Canadian retailers
• 5-10 years of progressive experience in sales management
• Prefer a bachelor's degree in business, marketing, or another related discipline
• Excellent Interpersonal Skills to establish and maintain good business relations with internal/external stakeholders
• Ability to work cross-functionally and influence multiple stakeholders.
• Strong written and verbal communication skills
• Working Knowledge of Microsoft Word, Excel, PowerPoint, Outlook & Internet Explorer.
• Valid Passport & Drivers License - Comfort with regional travel (Western Canada)

Offers & Benefits:

• Strong Base salary & Bonus structure
• RRSP Matching Program + Pension
• Company Vehicle & Gas Card
• Strong Benefit Plan

We're looking for a passionate and driven sales leader with a proven track record of success and progressive experience in sales leadership roles. If you have a CPG background and are interested, Please send your resume to Jackson Stewart using the "Apply" button.

Thank you in advance for your interest, only individuals deemed to have the skill set and experience to fit the role will be contacted. Applicants must be legally entitled to work in Canada without sponsorship.

Lock Search Group is a National Executive Recruitment firm with 11 offices in Canada and one in the United States, a staff of more than 30 Consultants and Associates, and expertise in 11 major disciplines. Our mission is to provide exceptional Recruitment and Consulting Services to clients and candidates. We apply our experience and expertise to deliver solutions with a personalized approach that focuses on clients' needs and candidates' goals.