THIS ROLE IS WITH OUR CLIENT IN THE BANKING INDUSTRY

Contract Period: 12 months

Location: Toronto, ON

Location type: Hybrid: 2 days on-site per week

Job Responsibilities:

• Work closely with Integrated Marketing to design, streamline and optimize Salesforce Marketing Cloud (SFMC) journeys, including building and filtering audiences in Salesforce CDC.

• Build and deploy marketing campaigns in Salesforce Marketing Cloud utilizing Email Studio, Automation Studio, and Journey Builder, thus including development of journeys, template setup, list management, form creations, A/B testing and automated triggers.

• Design and execute cross-channel SFMC campaigns / journeys based on Marketer requirements.

• Lead the configuration of audience entry source, exit criteria, re-entry criteria based on campaign goals, structures Journey decision splits

• Oversee journey planning and execution including technical reviews and quality control.

• Build and maintain modular campaign template(s) that are responsive and incorporate brand standards and best practices.

• Perform QA testing to ensure segmented audiences and content are accurate and rendering properly on different devices.

• Manage and segment audience data using the various Marketing Cloud tools (audience builder, data extensions, API, filters, queries, etc.).

• Troubleshoot campaign development issues including template rendering, accurate links, accessibility, subscriber lookup, etc.).

• Leverages SFMC tools and scripting languages to update content and enable dynamic content/personalization.

• Build highly dynamic campaigns using HTML and AMPscript.

• Provide guidance and train specialists on basic SFMC capabilities and deployment best practices.

• Bring expertise in personalization and marketing automation around dynamic email content and segmentation rules to customize marketing campaigns

• Participate in campaign optimization sessions and support analysis of campaign performance

• Collaborate effectively with cross-functional teams achieve campaign objectives in the stated timelines

• Utilize strong project management skills to drive initiatives from conception to completion within established timelines

MUST HAVE:

• Minimum 5+ years of Salesforce and marketing automation experience.

• Minimum 2+ years of Campaign Management and Delivery experience with segmentation strategy

• Solid CRM experience and understanding of marketing campaign concepts and best practices

• Solid experience owning multi-audience campaigns, and extensive usage of Salesforce Marketing Cloud (SFMC) required, inclusive of Journey Builder, Email Studio, Automation Studio, and Data Extensions,

• Proficient in AMPscript, HTML/CSS, and dynamic content scripting for email customization.

• Experience creating dynamic and personalized marketing campaigns using AMPscript and SQL expertise, building automations for marketing, analysis, and system maintenance using SQL knowledge, maintaining and optimizing SFMC for peak performance and data integrity.

• Strong knowledge of Omni chanel and other regulatory frameworks applicable to email marketing in Canada.

• Ability to manage multiple campaigns in a fast-paced, deadline-driven environment.

NICE TO HAVE

• 2+ years of journey orchestration experience in Financial Services or other regulated industry

• Salesforce Marketing Cloud certifications: Administrator, Developer, and/or Email Specialist

• 2+ years of experience working with cross-functional teams in a matrixed environment with a track record of effectively working autonomously and navigating ambiguity

• Knowledge of Inline CSS, Embedded CSS, External CSS, and AMPScript + CSS to work in SFMC

How to Apply: If you are a motivated professional looking to contribute to a leading team, please submit your resume outlining your qualifications and experience relevant to this role. Robertson & the clients we represent, value diversity and are committed to creating an inclusive workplace. We invite all qualified individuals to apply.

Robertson & the clients we represent are equal opportunity employers, committed to diversity and inclusion. Robertson is a certified diverse supplier and actively seeks to foster a representative and inclusive workforce. We welcome applications from all qualified individuals, regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, protected veteran status, Aboriginal status, or any other legally protected factors. We champion building a diverse and inclusive environment.