Job Overview

We are seeking an experienced and results-driven E-Commerce Manager to lead the strategic direction, execution, and continuous optimization of our direct-to-consumer (DTC) and marketplace operations, with a primary focus on Shopify and Amazon platforms.

This role requires a strong blend of strategic planning, technical proficiency, and performance marketing expertise to drive sustainable growth, enhance the customer experience, and maximize revenue across all digital touchpoints.

Responsibilities

Shopify (DTC Site)

• Oversee the day-to-day operations of the Shopify storefront, including product setup, content updates, UX improvements, and merchandising.
• Collaborate with internal teams (design, marketing, product) to launch promotions, campaigns, and product launches.
• With the support of our Digital Marketing Specialist, plan digital campaigns and email marketing initiatives to drive sales growth.
• Optimize site speed, conversion rate, and mobile experience using tools like Hotjar, GA4, and A/B testing platforms.
• Manage third-party apps and integrations to enhance functionality (subscriptions, loyalty, reviews, etc.).

Amazon (Marketplace)

• Manage Amazon Seller Central and/or Vendor Central accounts: listings, pricing, advertising, inventory, and performance metrics.
• Optimize product listings with keyword-rich content, A+ Content, and SEO best practices.
• With the support of our agency, oversee Amazon ad campaigns (PPC) strategies to drive sales and improve ROAS.
• Monitor reviews, compliance, and competitive activity.

Performance & Reporting

• Track and report on KPIs including traffic, conversion rate, AOV, ROAS, and sales performance across platforms.
• Use GA4, Shopify Analytics, Amazon Brand Analytics, and other tools to inform strategy and identify opportunities.
• Create dashboards or reports to share progress with leadership.

Growth & Optimization

• Stay up to date on e-commerce trends, platform updates, and best practices.
• Recommend and execute CRO, SEO, and UX enhancements.
• Identify new revenue opportunities through additional marketplaces or channels.
• Collaborate closely with our Digital Marketing Specialist to ensure seamless execution and measurable results.

Qualifications

• 5+ years experience in e-commerce, ideally in beauty and/or fashion.
• Strong experience with Shopify.
• Proficient in managing and optimizing Amazon Seller Central (and/or Vendor Central).
• Comfortable working with data and analytics tools (Google Analytics 4, Looker, Excel/Sheets).

Ready to shape the future of e-commerce with us? Apply now and let's build something exceptional together!