Job Title: Content Designer/ Strategist - Online Acquisition Flows

Location: Toronto, ON (Hybrid)

Type: 06 months contract with possible extension

About the Role

We're looking for a strategic, user-focused Content Designer to join our growing team. In this role, you'll play a key part in designing seamless online acquisition experiences that drive user sign-ups, subscriptions, and engagement. You'll collaborate closely with UX designers, product managers, marketers, and engineers to craft high-performing content across the entire acquisition journey - from landing pages to onboarding screens.

Key Responsibilities

• Design clear, compelling content for user acquisition flows including landing pages, sign-up forms, onboarding experiences, and email confirmations.

• Collaborate with cross-functional teams (Product, Growth, Design, Marketing) to align content with user needs and business goals.

• Use data, user research, and testing to continuously optimize microcopy and messaging across the acquisition funnel.

• Develop content frameworks, messaging hierarchies, and user journey narratives.

• Ensure all content reflects the brand's tone, voice, and style guidelines.

• Partner with UX and marketing to create a seamless, consistent user experience across channels.

• Identify friction points in the user journey and solve them through thoughtful, user-centered writing.

What You'll Bring

• 4-6+ years of experience in content design, UX writing, or similar role within digital products.

• Proven experience working on online acquisition or growth flows (e.g., sign-up, lead capture, onboarding).

• Strong portfolio showcasing product copy, user flows, and measurable outcomes.

• Ability to use content to influence user behavior and increase conversion.

• Solid understanding of UX principles, user-centered design, and digital marketing.

• Experience with tools like Figma, Contentful, UXPin, A/B testing platforms (e.g., Optimizely), and analytics tools (e.g., GA, Mixpanel) is a plus.

• Excellent communication and collaboration skills.

Nice to Have

• Experience working on B2C or B2B SaaS products.

• Familiarity with localization and content scalability.

• Background in psychology, marketing, journalism, or human-computer interaction.