Noise Digital has an immediate position available for a Media Planner, Client Experience in the Vancouver office. This role will play a crucial role in planning, executing, and optimizing media campaigns that deliver measurable results for our clients. The ideal candidate should have a passion for understanding consumer behavior, emerging trends, and leveraging data to develop innovative and effective media strategies across various channels. If this sounds like you, you're a team player and you're looking to make meaningful connections, read on!

Responsibilities:

Campaign Strategy & Development:

• Collaborate with clients, partners and internal teams to understand campaign objectives, target audiences, and budget constraints.
• Conduct in-depth market research, competitive analysis, and audience segmentation to identify optimal media opportunities.
• Develop comprehensive media plans that outline recommended channels (e.g., digital, social, TV, radio, print, out-of-home), audience targeting, flighting, and budget allocation.
• Present media plans to clients, clearly articulating strategies, rationale, and expected outcomes.

Media Buying & Negotiation:

• Research and evaluate media vendors and publishers.
• Negotiate rates, placements, and added value to secure the best possible media buys.
• Issue insertion orders and manage media contracts.

Campaign Management & Optimization:

• Monitor campaign performance closely against key performance indicators (KPIs).
• Collaborate with the Noise Performance Team to identify opportunities for optimization and align on real-time adjustments to improve campaign effectiveness.
• Work with campaign managers and ad operations teams to ensure proper implementation, tracking and trafficking of campaigns.

Reporting & Analysis:

• Prepare regular performance reports, analyzing data and providing actionable insights and recommendations.
• Clearly communicate campaign results and their impact on client business goals.
• Stay abreast of industry trends, emerging technologies, and best practices in media planning and buying.

Budget Management:

• Manage and track media and agency fee budgets meticulously, ensuring associated projects and media campaigns remain within allocated spend.
• Process invoices and work closely with finance/accounting departments to ensure accurate and timely billing.
• Optimize budget allocation across channels and tactics to maximize ROI based on performance data.

Project Management:

• Act as a central point of contact for Client Experience related projects, ensuring clear communication and alignment across all stakeholders, internal and external.
• Brief cross-functional internal teams (e.g., performance, ad operations, measurement and analytics) on media project requirements and timelines.
• Manage tasks and workflows within project management tools (e.g., Asana), ensuring deadlines are met and dependencies are tracked.
• Monitor project health and progress, proactively identifying and mitigating potential risks or roadblocks.
• Provide regular contact reports and status updates to clients, ensuring transparency and managing expectations.

Relationship Management:

• Build and maintain strong relationships with media vendors, clients, and internal teams.
• Act as a primary point of contact for project-related inquiries.

Desired Skills and Experience:

• At least 2 years of experience in media planning within an agency environment, with experience working on multiple clients.
• Proven track record of developing and executing successful media campaigns across various channels.
• Strong understanding of media landscape, including digital, social, traditional, and emerging platforms.
• Proficiency in navigating media planning and buying tools (e.g., comScore, Google Ads, Meta Ads Manager)
• Excellent analytical skills with the ability to interpret data and draw actionable insights.
• Exceptional communication, presentation, and interpersonal skills.
• Detail-oriented with strong organizational and time management abilities.
• Ability to work independently and collaboratively in a fast-paced environment.