Our client, GK Industries, is a Canadian company that manufactures and distributes automotive filtration products. Focused on premium OEM and private-label solutions, they serve the North American market with operations in the aftermarket, industrial sectors, and private-label production, supporting customers across Canada, the United States, and internationally.

Reporting directly to the President, the Sales Director is a strategic, results-driven leader with deep industry expertise and a proven track record of driving market growth. This role is responsible for expanding market presence, enhancing brand visibility, and building strong customer partnerships across North America.

The Role

Responsibilities

• Develop and implement the sales strategy for Castrol filter products in Canada and the United States.
• Expand and manage distribution channels throughout North America, building and sustaining long-term partnerships with distributors and external stakeholders.
• Drive business growth through targeted sales strategies in both Canadian and U.S. markets.
• Lead and inspire a high-performing sales team, including regional managers and key account executives.
• Cultivate and maintain strong relationships with key clients, including OEMs, distributors, and retail chains.
• Represent the company at major industry events (e.g., AWDA, AAPEX, SEMA) to promote brand visibility and engagement.
• Negotiate branding and private-label agreements with strategic partners.
• Monitor market trends and adjust sales strategies to maintain a competitive edge.
• Willingness to travel extensively (30-50%) across Canada, the U.S., and internationally.

Qualifications

• 10+ years of B2B sales experience, with at least 5 years in a leadership role (preferably in automotive components).
• Proven track record in sales roles at reputable filter brands such as Purolator, Fram, or Wix.
• In-depth knowledge of the Canadian and U.S. aftermarket, including wholesalers, retailers, and repair networks.
• Prior participation in AWDA or other major automotive trade shows.

Skills

• Demonstrated success in building and managing top-performing sales teams.
• Strong ability to identify market opportunities and consistently exceed sales targets.
• Strategic thinker with adaptability to rapidly changing market conditions.
• Excellent negotiation, communication, and client relationship skills.
• Experience in branding initiatives and private-label product sales.
• Self-driven, resilient, and thrives in dynamic, high-paced environments.
• Fluent in English (French is an asset).

Education

• Bachelor's degree in Business, Marketing, Engineering, or a related field.

A strong preference for those who can work full-time out of the Burlington office; hybrid flexibility will be negotiable for the right person.