Overview:
We are seeking a proactive and analytical Business Analyst to join our Market Planning & Development team. This role is pivotal in transforming complex data into actionable insights that drive strategic decisions across our automotive operations. The ideal candidate will possess a strong analytical background, experience with data visualization tools, and a keen understanding of market dynamics.
Key Responsibilities:
Analyze market trends, customer behaviors, and competitive landscapes to identify growth opportunities and inform strategic initiatives.
Develop and maintain dashboards and reports using tools like Alteryx and Power BI to visualize key performance indicators and support decision-making processes.
Collaborate with cross-functional teams to gather business requirements and translate them into analytical solutions.
Conduct scenario analyses and forecasting to support long-term planning and investment decisions.
Present findings and recommendations to senior leadership in a clear and concise manner.
Qualifications:
Bachelor's degree in Business Administration, Economics, Data Science, or a related field.
3+ years of experience in business analysis, strategic planning, or a related role.
Proficiency in data analysis and visualization tools, with preferred experience in Alteryx.
Strong understanding of market research methodologies and forecasting techniques.
Excellent communication skills, with the ability to convey complex information to non-technical stakeholders.
Preferred Skills:
Familiarity with GIS tools and spatial analysis.
Knowledge of machine learning concepts and their application in business analytics.