Job Title: Field Sales Lead - Greater Toronto Area

Location: Toronto, ON (and surrounding region)

Type: Full-Time, Remote (Field-Based)

Reports to: Chief Growth Officer (Based in Halifax, NS)

About Made with Local

We're Made with Local - a certified B Corp and proud Canadian food brand that crafts nourishing, clean-label snacks using ingredients sourced from Canadian farmers and producers. Our foods are on the shelves of thousands of retailers large and small across Canada, and we're on a mission to deepen that presence while staying true to our community-rooted values.

We believe in building the power of building real, authentic relationships - with our consumers, retail partners, and the people who help bring our snacks to life. That's where you come in!

About the Role

We're looking for a passionate and driven Field Sales Lead based in the Greater Toronto Area to accelerate our impact in Ontario. This is a "road warrior" role - you'll be the face of Made with Local in-store, building relationships, driving sales, and bringing big energy to our brand in the Ontario retail landscape.

This is a unique opportunity to join our fast-growing, values-led company and play a key role in MwL's expansion strategy.

Key Responsibilities

Retail Sales & Relationship Management

• Build and nurture important relationships with key store-level decision-makers at major and independent grocery retailers across Ontario.

• Drive sales growth within existing accounts by increasing product visibility, securing additional facings, and setting up creative, high-impact displays.

• Identify and close opportunities for new retail distribution within the region across a range of channels, including natural health stores, cafes, convenience, and institutional

Merchandising & Brand Presence

• Ensure product on shelf is well stocked and properly faced

• Execute planned promotional activities and seasonal campaigns with excellence.

• Gather detailed data and report on in-store insights, competitor activity, and shopper behavior.

Event Representation

• Represent the brand at trade shows, pop-ups, community events, and retailer open houses in the GTA and surrounding areas.

• Be a passionate and knowledgeable advocate for Made with Local in every interaction.

Reporting & Collaboration

• Work closely with our Chief Growth Officer (based in Halifax, NS) to align on sales goals and strategic priorities.

• Use digital tools to document visits, track sales performance, and share key updates with the HQ team.

• Provide regular feedback from the field to help inform company-wide decisions on innovation, marketing, and operations.

About You

• You're a self-starter who thrives on independence, responsibility, and accountability.

• You've got 2-5 years of experience in CPG field sales, merchandising, or territory management - ideally in natural or grocery retail.

• You have a high degree of trustworthiness, great instincts, and follow-through.

• You're an outstanding communicator who can build relationships quickly and represent a mission-driven brand with authenticity.

• You love being on the road, meeting new people, and seeing the tangible results of your work in-store.

• You're based in or proximate to the GTA, have a valid driver's license, and access to a reliable vehicle.

• You're passionate about food, sustainability, and building community through business.

Compensation & Benefits

• Starting salary $75,000
• Car allowance
• Robust medical benefits
• Wellness spending account
• 3 Weeks paid vacation