WHO WE ARE

Touché! has been growing since 1995. We are a media agency powered by Omnicom Media Group, a world leader in marketing communications. Our creativity and passion have enabled us to obtain large national accounts; Numerous provincial, national, and global awards; as well as multiple national Agency of The Year awards.

Touché! has refused to become a "big company", choosing instead to be a "big start-up". Innovation, collaboration, and passion are our core values, and we care about our employees. We are looking to expand our passionate team.

Touché! is the strength of a network, the agility of a start-up.

WHO WE ARE LOOKING FOR

Working closely with the Directors, the Digital Senior Manager is expected to manage the client's objectives and manage/oversee the day to day executions. The Senior Manager is responsible for managing a team of 2+ individuals and it is expected that the candidate has a high-level understanding of the total digital ecosystem and the roles each of the digital platforms play in the daily lives of consumers.

Key to this role is having a strong technology, analysis and communication background and bring performance results to Touché clients through strong partnerships, execution, and optimization. Providing analysis that informs and improves the effectiveness of the planning, execution, and optimization of marketing strategy. You will tie the optimization metrics to the strategic intent of campaigns and the underlying business objectives.

We are looking for a true digital media enthusiast who enjoys teamwork and maintains a good relationship with clients.

Client Engagement:

• Support client portfolio for channel expertise with close collaboration of cross functional team.
• Act as a readily accessible consultant technical platform execution.
• Proactively identifying and discussing technology/advancements and platform opportunities for improvement.

Communication & Collaboration:

• Ensure active voice within cross functional collaboration.
• Build and maintain effective relationships with colleagues to ensure clear understanding of the overarching, high level business objectives.
• Be able to effectively communicate and teach processes and best practises to peers and members of the team.

Media/Business Acumen:

• Maintain knowledge of digital capabilities across platforms and practises.
• Demonstrate the ability to inspire action based on analytical work.
• Understand the competitive environment and industry trends to determine opportunities and share with staff assisting with the generation of POV's, presentations, and research activities.
• Responsible for overall quality assurance across all accounts including data and reporting accuracy.
• Regularly present analytical work to internal and external audiences.
• Contribute to corporate mandates and education of all staff, including writing POV's, creating presentations, and sharing industry news.

Financial Management:

• Own day to day client budgets effectively and accurately.
• Provides guidance for clients that allows them to be efficient with their media dollars across channels.
• Be aware of the various client costs structures and their impact to how and what to buy.

People Management:

• Build and maintain motivation within team.
• Consistently mentors and coach's junior colleagues in their development, including managing, carrying-out and presenting compelling plans and approaches.
• Assist in the training and development of junior staff, including the review of data entry and reporting to ensure accuracy, quality, and overall understanding. Mentor more junior staff in increasing knowledge base across planning, reporting, and optimizing campaigns.
• Assist in conducting Quarterly Personal Reviews (QPRs) and establish professional goals for team members with your director.

Leadership:

• Exhibits responsibility for overall quality assurance across all accounts including data and reporting accuracy.
• Provide mentorship and guidance with team members.
• Demonstrate core company values on a day-to-day basis.

RESPONSBILITIES:

• Provide meaningful insights and interpretation of data, with actionable recommendations.
• Track key media metrics and benchmarks.
• Confidential - Not for Public Consumption or Distribution
• Work with performance analysts to analyse primary and secondary data to develop data-driven marketing strategies for different target groups of consumers.
• Provide key support to analyst team in many aspects of online marketing campaigns, including campaign analysis and optimizations.
• Work closely with internal teams to develop measurement plans and post-mortem analysis in order to develop specific and actionable recommendations.
• Build and maintain productive working partnerships with vendors, client teams, and agency partners/teams.

EXPERIENCE:

• 2+ years in a management role; must be comfortable managing a team of 2 or more employees.
• Understanding of client/agency finance processes.
• Must follow agency process to support/push continued adherence to facilitate workflow and manage expectations.

Media Experience:

• 2+ years digital media, including buying, trafficking, analysing and optimizing.
• Strong knowledge of Display, Programmatic, Social Media, SEM, and other shopping models in the digital age.
• Must be proficient in media terminology, media math, and reach and frequency calculations.
• Additional skill sets would include Attribution Modelling, working experience or knowledge of Data Management Platforms, etc.

WHY TOUCHÉ!?

Touché! is a great place to work with friendly and dynamic team members. Some perks when working at Touché!

• Full complement of health benefits
• "Gift Days" (extra time-off for all long weekends)
• Team Building Gatherings! Touché! throws great events and treats its staff well for their hard work
• Rewards & Recognition program
• Social Committee and Health & Wellness monthly events
• Free breakfast, snacks, specialty coffees, and much more

OUR PROMISE

• We want you to live an experience that matches your talent!
• We are committed to providing you with multiple learning experiences and helping you develop your talent.
• We offer a work environment that promotes the sharing of ideas and opinions, fun, and success.
• We offer you competitive remuneration and benefits that will make you say that choosing us was the best decision!

Diversity & Inclusion:

Omnicom Media Group Canada is committed to having a workplace that respects diversity and inclusion as reflected in the various designated groups. This respect must be demonstrated by our team members, our leadership, our client services, and within our employment practices and relationships with all stakeholders.