Location: 530 West Broadway, Vancouver BC, Canada
Core hours: Monday to Friday from 8am - 4:30pm PST
We value collaboration, both in-person and remotely. This position is classified as Hybrid under our Hybrid Work Program Policy, where this position is required to be onsite 3-4 days per week.
Role Summary
As a Copywriter, you will be developing and writing for a wide range of creative and cross-functional projects under the guidance of the VP of Marketing & Communications, Director of Marketing, Senior PR & Communications Manager, Marketing Manager, and Project Managers. In this role, you will bring a natural enthusiasm for organic skin care and immerse yourself in our industry-leading B2B and B2C businesses, translating our award-winning formulations into compelling narratives that resonate with our savvy global network of Spa Partners, Retail Customers, and Team Members. You will also work cross-functionally on diverse projects including product launches, customer support, new customer acquisition, and internal communications. In this role, you will be reporting to the Senior PR & Communications Manager.
Responsibilities
- Manage storytelling and copy development for product launches, seasonal promotions, and brand campaigns to support Marketing Project Managers
- Write compelling copy from concept to completion for product naming, packaging, marketing collateral, digital platforms, and brand campaigns
- Collaborating with Creative Director and Graphic Designers to develop brand and/or product copy in tandem with design concepts
- Participate and/or drive creative pitches to key stakeholders
- Own and evolve the Eminence brand voice, ensuring consistency across all channels
- Support the Creative Director in the ongoing development and maintenance of the Eminence Brand Book
- Evolve and maintain the Eminence Writing Style Guide to establish brand voice guidelines
- Develop strategic positioning and messaging frameworks that elevate our product stories and brand narrative
- Collaborate with the Marketing team leadership on the development and evolution of Brand DNA, inclusive of but not limited to brand personas, consumer need states and audience profiles
- Ghostwrite thought leadership articles, blog posts, and speeches for company leadership and brand ambassadors
- Craft engaging copy for our spa partner content, including marketing toolkits and promotional materials
- Write high-impact corporate communications, executive communications, and PR materials. Support with social media responses and escalated communications, when needed
- Support the Senior PR & Communications Manager by providing strategic communications guidance to cross-functional teams and helping manage escalated communications needs.
- Partner with internal teams to create effective training materials and internal communications
- Lead creative briefing process and maintain quality control of all written content
Qualifications
- 5+ years of professional copywriting experience, with significant experience in product and brand storytelling for major global or national brands
- Proven track record developing creative concepts and compelling brand narratives
- Bachelor's degree English, Communications, Marketing, Journalism or related writing-based discipline, or job-related equivalent experience
- Experience in professional beauty, wellness, or luxury lifestyle brands preferred
- Portfolio demonstrating strong brand, campaign, and product storytelling and brand voice development
- Excellent presentation, communication, strategic thinking, and creative conceptualization skills
- Deep understanding of brand voice development and maintenance
- Ability to translate highly scientific product features into compelling consumer benefits for different audiences with different levels of skin care knowledge
- Strong proofreading and editing abilities, in combination with a high level of attention to detail
- Ability to adapt writing style for different channels and audiences while maintaining our signature brand voice
- Expert knowledge of AP Style and copywriting best practices
Total Rewards
- Competitive salary, quarterly and annual bonuses based on individual and company goals
- 100% employer-paid premiums for extended health, health spending account, wellness program, green transportation incentive, various paid time-off options available from your first day, and product discounts
- Focus on professional development, 1:1 meetings with your leader, tuition assistance program and length of service rewards
The Application
Please submit a resume with a cover letter.
Closing date for applications: Wednesday, June 11th, 2025 at 9pm PST.