Manager, Digital Messaging & Campaign Execution

Location Address: - Toronto, Downtown

Work arrangement: Hybrid - 2 days in office,Tuesdays and Thursdayspreferred

Contract Duration: 1 year, with possible extension

Contributes to the overall success of Marketing, ensuring specific individual goals, plans, and initiatives are executed/delivered in support of the team's business strategies and objectives.

Ensures all activities conducted are in compliance with governing regulations, internal policies and procedures.

Dimensions

• Designing and implementing global customer-first marketing strategies and ensuring that creative and media agency resources are best aligned to support global and divisional needs.
• Ensure best practices and global standards are implemented and followed.
• Track global benchmarks and goals to measure performance.
• Monitor the accuracy of campaign development (error rates)
• Adherence to campaign timelines

Typical Day in Role:

• Champions a customer focused culture to deepen client relationships and leverage broader Bank relationships, systems and knowledge.
• Champions a high-performance environment and demonstrates a commitment to bank's values: accountability, passion, integrity and respect. Delivers results in accordance to bank behavioral competencies. Creates an inclusive team culture and an environment where team members hear, share, and appreciate diverse perspectives.
• Directs day-to-day activities in a manner consistent with the Bank's risk culture and the relevant risk appetite statement and limits.
• Actively pursues effective and efficient operations of his/her respective areas, while ensuring the adequacy, adherence to and effectiveness of day-to-day business controls to meet obligations with respect to operational risk, regulatory compliance risk, AML/ATF risk and conduct risk, including but not limited to responsibilities under the Operational Risk Management Framework, Regulatory Compliance Risk Management Framework, AML/ATF Global Handbook and the Guidelines for Business Conduct.
• Supports the Journey Managers with all activities related to digital campaign design and publishing, digitaluser experience, and digital sales.
• Use Adobe Photoshop and Sketch to make any necessary, last-minute changes to the art files.
• Utilizes modern web technology (HTML and CSS) to develop campaign creative (new and existing) for the digital space, focusing on large-scale email marketing campaigns and authenticated campaigns.
• Troubleshoot and adjust any problematic code from other marketing vendors and provide constructive feedback.
• Execute and adhere to quality control procedures and workback schedules for all campaigns.
• Manage lead times with marketing partners and other key stakeholders to ensure receipt of all design and data points in a timely fashion.
• Make improvements to our digital campaign execution process based on test results and key learnings.
• Configure dynamic content elements to create personalized campaigns at scale.
• Perform initial quality assurance on the campaign to ensure the logic is functional and that it renders correctly on various client/browser combinations.
• Conduct competitive research and identify best practices for coding architecture as well as user experiences.
• References statistical evidence and research to provide design recommendations.
• Maintain a positive working relationship with business partners to facilitate a collaborative working environment where learnings from one team can be easily applied to another.
• Establish a reputation as the subject matter expert to effectively provide technical support and expertise to enhance and expand the reach of the A/B testing capabilities.
• Keep up with the latest marketing and design trends and relay this information to various departments, as needed.
• Monitor and ensure compliance with relevant CASL, anti-spam, and privacy regulations.

Candidate Requirements/Must-Have Skills:

• 5-8 years of experience user of Adobe Creative Cloud and solid experience working with Adobe Illustrator, Adobe Photoshop, Sketch, and/or animated GIFs is a plus.
• 8-10 years of experience in marketing design, designing advertising and customer communications in an online environment.
• 3-5 years of experience creating and editing emails for delivery with a product such as Responsys, Adobe Campaign, or Salesforce Marketing Cloud
• 3-5 years of experience working directly with HTML email and web templates using a text-based tool such as Notepad or Adobe Dreamweaver.

Nice-To-Have Skills:

• Fluency in using modern collaborative design tools such as Figma and Mural.
• Deep connectivity with evolving web technologies such as CoPilot,ChatGPT and Gemini.