We're hiring a Social Media & Affiliate Manager to help launch and grow a new crypto sportsbook and sweepstakes brand. You'll lead strategy and execution across multiple channels, working closely with a tight-knit team to attract, engage, and convert a global audience of sports bettors.

This is a hands-on role ideal for a creative, data-driven marketer with experience in iGaming, betting and crypto, who thrives in fast-paced, startup environments.

What you'll do:

- Social Media Strategy & Content

• Develop and execute growth strategies for Twitter (X) and YouTube
• Create or curate engaging, real-time content around live sports and betting trends
• Manage paid campaigns to maximize reach and ROI
• Oversee community management and audience engagement

- Affiliate & Influencer Management

• Build and manage a high-performing network of affiliates, influencers, and creators
• Drive deals across sports, gaming, crypto, and betting communities
• Align affiliate initiatives with brand growth goals

- Analytics & Optimization

• Track key metrics (engagement, conversions, CPA) and report on performance
• Use social listening tools to monitor trends and audience sentiment
• Ensure all campaigns meet iGaming compliance and advertising standards

What we're looking for:

• 3+ years in social/affiliate marketing within sports betting, iGaming, casino, or poker
• Strong hands-on experience with Twitter (X) and YouTube (paid + organic)
• Able to create or source content (visuals, clips, posts)
• Knowledge of iGaming marketing compliance and responsible gambling best practices.
• Proficiency in tools like Sprout Social, Hootsuite, Google Analytics
• Strong communication and negotiation skills
• Based in Toronto or nearby (ON-SITE)
• Bonus: startup background or experience in fast-paced teams