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Social Media & Brand Marketing Specialist

Wholly Veggie
Toronto, ON
Posted yesterday
Job Details:
Full-time
Entry Level

Love TikTok, Trendspotting, and Telling Great Brand Stories? This Job's for You

About the Role:

We're looking for a creative, self-driven Social Media & Brand Marketing Specialist to lead our day-to-day social content, grow our TikTok presence, and help us connect with the community-online and in real life. You'll be taking the reins on our content calendar, capturing engaging content (especially short-form video), managing influencer relationships, and supporting our marketing presence at trade shows, pop-ups, and other brand events.

This is a 12-month contract with the potential for extension or future opportunities as we grow.

What You'll Do

  • Build and manage the monthly content calendar across Instagram, TikTok, LinkedIn, and other relevant platforms
  • Capture original photo and video content in-house, including behind-the-scenes, product shots, recipes, and trend-driven videos
  • Develop and grow our TikTok presence with regular, native content tailored to the platform
  • Work closely with the Lead Designer to develop brand-forward creative assets
  • Coordinate influencer partnerships and product seeding campaigns
  • Support event and trade show prep, including signage, samples, and on-site support when needed
  • Monitor social media trends, analytics, and community engagement to continuously optimize performance
  • Be a proactive brand storyteller and team player with strong initiative

Who You Are

  • 2+ years experience in social media, content creation, or brand marketing
  • Comfortable capturing and editing social-first video content (especially for TikTok & Reels)
  • Strong grasp of social trends, meme culture, and digital storytelling
  • Excellent communicator and self-starter-you don't wait for direction to get things done
  • Bonus: You've worked in CPG, food & beverage, or with a purpose-driven brand

Contract Details

  • Full-time, 12-month contract (starting July 2025)
  • Competitive compensation

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