Hybrid - New York City or Toronto; % client travel

About iQuanti

iQuanti is an independent performance marketing firm that delivers business results through data-driven digital strategies. We go beyond campaign management to generate proprietary insights that drive real growth. Our differentiated approach combines data science and deep marketing expertise, powered by platforms like ALPS-our search-predictive efficacy engine. With 300+ employees across hubs in Jersey City, Bangalore, and London, we serve ambitious brands seeking measurable performance.

Why this role exists

We're built on a simple promise: data driven media that delivers measurable growth for the world's most ambitious brands. As VP of Analytics, you will own that promise. You'll architect the measurement vision, lead a multi disciplinary team (data engineering, media science, BI & visualization), and act as analytics sponsor for our largest enterprise engagements, translating analytics into board level business impact.

Key outcomes you will drive

You will scale analytics as a strategic growth lever-expanding its revenue impact, raising quality standards, and sustaining 90%+ client satisfaction (CSAT). Your leadership will shape how analytics informs media investment, experimentation, and full-funnel performance.

Your day to day responsibilities

In this role, you'll operate across strategy and execution-driving analytics vision, ensuring delivery rigor, and enabling data-led decisions for our clients.

• Analytics strategy & thought leadership - Define the north star measurement framework (from data layer to MMM/MTA) and champion and communicate it to C suite client stakeholders and internal media leads.
• Enterprise advisory - Guide clients through cookieless measurement, CDP selection, and experimentation road maps; chair quarterly "learning agenda" sessions that align analytics with commercial goals.
• Data instrumentation excellence - Oversee tagging architecture, server side tracking implementations, and real-time data pipelines (Adobe Analytics/Launch, GA4, GMP, BigQuery, Snowflake).
• Media & attribution science - Lead a center of excellence that designs and operationalizes MMM, multi touch attribution, geo lift and hold out tests; partner with media planners to translate insights into spend reallocation.
• Funnel & lifecycle analytics - Integrate SFMC, Adobe Journey Optimizer, and CRM data to quantify full funnel performance and LTV.
• Visual storytelling - Set standards for Tableau/Looker dashboards, ensuring exec friendly narratives as well as analyst self service.
• Practice & people leadership - Hire, coach and retain a diverse talent bench; foster a culture of intellectual curiosity, rigorous QA and knowledge sharing.
• Growth & innovation - Build partnerships with leading measurement vendors; support new business pitches with provocative insight and case studies.

The expertise we're seeking

Required

• 15 + years in marketing analytics with at least 5 years leading multi disciplinary teams inside an agency, consultancy or high growth in house media COE.
• Expert in Adobe Analytics & Launch, GA4, tag management, server side APIs and data layer design.
• Hands on leader with a track record of building and directing MMM, MTA and incrementality testing programs at scale.
• Deep SQL plus working knowledge of Python/R for modelling; comfort with cloud warehouses (BigQuery, Snowflake, Redshift).
• Proven track record translating complex analysis into C level narratives and media budget actions.
• Experience designing Tableau/Looker executive dashboards and enforcing BI governance.

Additional

• Experience with CDPs (mParticle, Tealium, Adobe), Adobe Experience Platform & RTCDP.
• Familiarity with privacy/identity regulations (GDPR, CCPA) and server side tagging best practice.
• Advanced degree (MS/PhD) in Statistics, Econometrics, Computer Science or similar.

Leadership attributes

• Demonstrates inclusive, low ego leadership and a strong track record of coaching and mentoring diverse technical teams.
• Confident facilitator who can bridge media, finance, tech and executive teams.
• Brings strong commercial acumen, with experience owning P&L analytics services and presenting new solutions to clients and prospects

Salary: $180K - $225K CAD

Candidates must be currently authorized to work in the United States or Canada without the need for employer sponsorship now or in the future.