About the Role

We're looking for a results-driven, detail-obsessed Paid Google Ads Specialist with 4-6 years of experience managing high-performance SEM campaigns. You'll be joining our growing Paid Media team to plan, execute, and optimize Google Ads campaigns that deliver meaningful business outcomes - leads, sales, and scale.

This is a hands-on role for someone who thrives in performance environments, understands how to manage complex accounts with media budgets ranging from $10,000 to $100,000/month, and brings a proactive attitude to every stage of campaign development.

Key Responsibilities

• Plan, build, and launch Paid Search campaigns aligned with client goals (awareness, lead generation, ecommerce sales).
• Own and manage day-to-day performance of Google Ads campaigns including bid adjustments, keyword expansions, negative keyword strategy, audience layering, and geo/device optimizations.
• Monitor pacing and spend to ensure alignment with monthly budgets and KPIs.
• Perform in-depth keyword research, competitive landscape reviews, and targeting strategy development.
• Continuously optimize campaign elements to drive better CPA/CPL outcomes-ad copy, extensions, bid strategies, and landing page alignment.
• Conduct weekly performance analysis with insights and recommended actions; report on wins, learnings, and areas for improvement.
• Collaborate cross-functionally with Senior Media Buyers, Account Managers, Technical, and Creative teams to ensure cohesive campaign execution.
• Leverage Google Analytics, conversion tracking, and attribution models to inform strategy and performance shifts.
• Stay ahead of Google Ads platform updates, SEM best practices, and industry benchmarks to refine approach.
• Support senior media planners in account audits, QBR preparations, and media strategy presentations.

Requirements

• 4-6 years of hands-on SEM campaign management, specifically on Google Ads.
• Proven track record running and optimizing campaigns with monthly budgets of $10,000-$100,000.
• Strong experience optimizing for CPL and CPA across lead generation and e-commerce campaigns.
• Proficiency in Google Ads, Google Analytics, and campaign tracking methodologies.
• Experience with conversion tracking setup, audience segmentation, and retargeting.
• Analytical mindset with the ability to interpret performance data and pivot strategy accordingly.
• Exceptional attention to detail, time management, and prioritization skills.
• Confident communicator who can articulate performance insights clearly and professionally.
• Self-starter with a proactive, ownership-first mentality.

Nice to Have

• Experience working in an agency environment.
• Google Ads certifications (Search, Display, Measurement).
• Exposure to CRO or landing page optimization strategies.
• Familiarity with other platforms (Microsoft Ads, Meta Ads) is a plus.

Why Join Us

• Join a high-performing, fast-paced media team where results matter and creativity thrives.
• Be part of a supportive and collaborative culture that values your input and encourages ownership.
• We integrate AI tools and automation into our workflows, helping you work smarter, not harder - so you can focus on strategy and results.
• Enjoy served team lunches every Thursday, quarterly team socials, and a fun, high-energy environment that celebrates wins.
• We offer full medical benefits after 3 months, competitive compensation, and a clear growth path within the agency.
• If you're performance-driven, love solving challenges, and want to grow alongside other sharp, motivated marketers - this is your place.