Seeking a dynamic and results-driven Sales consultant to drive volume, distribution, merchandising, and pricing performance for a portfolio of premium wines, spirits, and related products. This role will work across on-premise and off-premise channels, partnering closely with distributors and key accounts to execute impactful sales and marketing programs.

Key Responsibilities:

• Manage and strengthen relationships with importers and distributors to ensure focus and alignment with brand goals.
• Support, guide, and motivate distributor sales teams within their existing structures.
• Collaborate with the Regional Sales Manager to develop and implement annual sales plans.
• Actively manage brand presence in the territory through account visits and engagement.
• Monitor and manage inventory levels by SKU to prevent stockouts and support growth.
• Implement consumer activation programs, including in-store tastings and demos (on- and off-premise).
• Build strong relationships with importer teams including Sales, Marketing, and Operations staff.
• Support sales and marketing program execution across all assigned markets.
• Assist in budget planning and tracking for sales initiatives.
• Ensure correct pricing structures and shelf pricing are implemented.
• Oversee the use of POS materials and ensure they align with brand programs.
• Visit key accounts regularly to ensure program execution and brand visibility.
• Participate in importer planning and sales meetings.
• Travel frequently within the territory and occasionally outside the region for business needs.
• Achieve sales and brand KPI targets as defined by leadership.

Qualifications:

• 1-3 years of sales experience in the beverage alcohol industry
• Previous experience as a Brand Ambassador, Sales Representative, or Trade Marketer is a plus
• Strong sales drive with proven relationship-building and networking skills
• Entrepreneurial mindset; self-motivated and goal-oriented
• Ability to thrive in a fast-paced, hands-on, entrepreneurial environment
• Excellent organizational, planning, and multitasking skills
• Strong verbal communication and presentation abilities
• Proficient in Microsoft Office (Excel, Word, PowerPoint)
• Valid driver's license; ability to travel extensively (4-5 days/week)
• Flexibility to work non-traditional hours (evenings, weekends, etc.)
• Bilingual in French and English is required
• Existing relationships with wholesaler management are a plus