At Valency, our mission is to make your capital projects a source of excitement and growth, not anxiety and risk. We do this by helping our clients implement Project Assurance solutions across the project lifecycle, aligned with Construction Industry Institute (CII) best practices that dramatically improve project performance and predictability.

We are now looking for a Digital Marketing Specialist who thrives on shaping brand stories, building thought leadership, and collaborating with a dynamic team. This full-time, in-person role is ideal for a mid-level professional marketer ready to grow their strategic impact. You'll join a high-energy environment where your ideas and voice matter. Working closely with our Managing Director, product leads, and client services team, you'll help tell Valency's story and position us as a trusted leader in project assurance solutions.

Why This Role Matters

As our Digital Marketing Specialist, you'll be the creative and strategic force behind how the world sees Valency. Your work will help:

• Build our brand as a thought leader in project assurance.
• Showcase our expertise and the real-world impact of our software.
• Foster alignment across our team and with clients through compelling storytelling.

This is more than a campaign execution role - you'll be part of the strategic conversation and empowered to lead initiatives that raise awareness, engage audiences, and drive business growth.

Key Responsibilities

Brand & Thought Leadership

• Shape Valency's digital voice across our website, blog, social media, and webinars.
• Create content that reflects industry leadership, client value, and real-world outcomes.
• Collaborate with leadership to craft compelling narratives that reinforce brand positioning.

Digital Marketing & Campaigns

• Develop and manage Valency's social media presence (primarily LinkedIn) including content creation (e.g. blog posts), scheduling, and engagement strategies.
• Conduct market research to identify trends, customer preferences, and competitive analysis to inform marketing strategies
• Monitor performance of social media efforts and iterate based on analytics and feedback.
• Coordinate with subject matter experts to translate insights into shareable social posts, infographics, or event promotions.
• Plan and execute campaigns using Zoho Campaigns, Zoho CRM, and Zoho Social.
• Develop targeted email campaigns, event promotions, and nurturing workflows.
• Support webinars, training courses, and conference initiatives, from promotion to speaker coordination.

Website & SEO Optimization

• Manage Valency's WordPress website, ensuring great UX and on-brand content.
• Optimize site structure and content for SEO; analyze keyword performance.

Visual & Creative Content

• Design visual assets using Canva and Adobe Creative Suite to support campaigns, reports, and social content.
• Develop infographics, social tiles, and presentation materials that resonate with our audience.

Analytics & Continuous Improvement

• Use Zoho Analytics to monitor and evaluate the performance of digital initiatives.
• Identify opportunities for improvement and optimization across all digital touchpoints.

Qualifications

Applicants must be legally entitled to work in Canada (citizenship or permanent residency required)

Education

• Bachelor's degree in Marketing, Digital Media, Communications, or a related field.
• Experience
• 2-4 years of experience in digital marketing in a B2B or technology setting.
• Experience planning and executing digital marketing campaigns.

Technical & Creative Skills

• Proficiency with Microsoft TEAMS, Zoho One tools or similar CRM/marketing platforms.
• Comfortable working in WordPress, Adobe Creative Suite and Canva.
• Strong writing and editing skills with attention to tone, clarity, and alignment.
• Understanding of SEO, SEM, and analytics best practices.

Soft Skills

• Enthusiastic team player with a collaborative, facilitative approach to working cross-functionally.
• Comfortable leading initiatives and taking ownership of projects from start to finish.
• Strong organizational skills with the ability to manage multiple priorities and timelines.

About Valency

Valency is a Waterloo-based software company with a mission to make capital projects a source of excitement and growth, not anxiety and risk. Our cloud-based platform is used on more than $40B in capital projects annually by global clients in North America, Europe, Asia, and Oceania.

As a young, dynamic team, we value collaboration, aligned execution, and empowering our people to contribute meaningfully. We are a Member company and Registered Education Provider with the Construction Industry Institute (CII), committed to delivering solutions grounded in best practices.

Why Join Us?

• Play a strategic role in building brand awareness and industry leadership.
• Collaborate with a small, passionate team where your contributions are valued.
• Monthly healthcare spending account and professional development support.
• Supportive culture that encourages continuous learning and personal growth.