Job Title: Marketing Coordinator

Company: Connected Vehicles

Location: 405 Laird Road, Guelph, ON (On-site)

Job Type: Full-time, Permanent

Salary: Up to $65,000 per year

Experience Level: Intermediate (3+ years)

About Connected Vehicles:

At Connected Vehicles, we specialize in advanced telematics solutions that drive innovation across industries. We're growing and seeking a results-oriented Marketing Coordinator to join our team in Guelph. This in-person role will focus on email campaign strategy, lead generation, and digital optimization to support business growth.

Role Overview:

As the Marketing Coordinator, you will manage and execute targeted email campaigns, lead generation initiatives, and digital marketing strategies. You'll collaborate closely with leadership, sales, and content teams to ensure alignment and measurable impact across vertical campaigns.

Key Responsibilities:

• Email Marketing: Design, execute, and optimize segmented email campaigns using Mailchimp, HubSpot, or similar tools. Monitor campaign performance and make data-driven improvements.
• Lead Generation: Use tools like Google Analytics and Salesforce to track lead conversions, segment audiences, and improve conversion rates.
• Campaign Development: Develop marketing strategies targeting specific verticals and buyer personas to increase engagement and ROI.
• Digital Marketing Support: Assist with SEO, landing pages, and web content to support lead capture and email campaign success.
• Social Media Content Coordination: Collaborate with content teams to ensure consistent messaging across platforms.
• Cross-Functional Collaboration: Partner with sales and leadership to align campaign messaging with business goals. Provide reports and insights on marketing performance.

Qualifications:

• 3+ years of experience in a B2B marketing or lead generation role
• Proven success in email marketing and vertical campaign execution
• Proficiency in marketing tools (Mailchimp, HubSpot), analytics platforms (Google Analytics), and CRMs (Salesforce)
• Strong understanding of SEO, digital advertising, and campaign tracking
• Experience with Adobe Creative Suite and Microsoft Office
• Post-secondary education in Marketing, Business, or related field
• Valid G-class driver's license (preferred)
• Experience in telematics or technology sectors is an asset

What We Offer:

• Competitive salary up to $65,000/year
• Extended health, dental, vision, and life insurance
• Disability insurance and wellness programs
• Company pension plan and employee assistance program
• On-site parking, store discounts, and company events
• Opportunities for growth in a dynamic, innovative industry

Additional Details:

• Work Schedule: Monday to Friday, 8:30 AM to 5:00 PM
• Work Type: In-person (Guelph office)
• Travel Requirement: Up to 25% (preferred)

How to Apply:

If you're passionate about marketing and ready to make an impact, apply today via LinkedIn or visit insert application link if needed .

We thank all applicants for their interest; however, only those selected for an interview will be contacted.