Job Title: Head of Growth

Work Type: Full Time - (Remote/Hybrid)

Location: Toronto, ON

Salary Range: 120K - 145K

About the Company: We're recruiting a Head of Growth for a fast-growing DTC fitness startup that's redefining how people train at home.

This is a pivotal hire - the company's first dedicated growth leader - and an opportunity to own the entire growth function from the ground up. You'll work directly with the founders and leadership team to build and scale a high-performing growth engine across performance marketing, retention, lifecycle, CRO, and more.

The team is rapidly scaling. They deliver best-in-class fitness gear, experience, and customer service to a passionate and growing community of athletes, home gym owners, and performance-driven individuals. Their catalog features over 100 of the world's top fitness brands, and they're building a category-defining DTC brand for people who care about quality, performance, and training at the highest level. If you're looking to take the reins in a high-impact, high-ownership role - this is it.

As their Head of Growth, you will be leading their full-funnel marketing efforts, scale revenue, and improve retention.

Responsibilities:

• Lead performance marketing across Meta, Google, YouTube, and more
• Build & optimize campaigns through A/B testing (ads, emails, landing pages, offers)
• Manage lifecycle & retention marketing (email/SMS via Klaviyo)
• Drive CRO & UX improvements for higher conversions
• Own analytics & reporting (Triple Whale, GA4, Shopify, Klaviyo)
• Leverage AI tools to accelerate creative, testing, and analytics
• Support the launch & growth of Orion, our new in-house strength equipment brand

Qualifications:

• 3-5+ years in growth/performance marketing (eCommerce or DTC preferred)
• Experience managing $100K+ per month in ad spend
• Strong background in ads, email marketing, CRO, and funnel optimization
• Hands-on experience with UGC, video, and performance creatives
• Proficiency in Shopify, Meta Ads, Google Ads, Klaviyo, GA4
• Self-starter who takes ownership and drives results

Nice to Haves:

• Experience launching a new product or brand
• SEO or organic content expertise
• Smart use of AI tools for creative testing & optimization

If this sounds like you then please apply!

Please note - only qualified applicants will be contacted.