An established and proudly Canadian retailer with a strong presence nationwide is seeking a visionary Senior Director of Marketing and E-commerce to lead its brand and digital growth strategy. With a commitment to quality, style, and customer experience, it continues to evolve and innovate in a competitive marketplace. Reporting to the President, you will be a key senior leadership team member and drive brand marketing and digital commerce strategies to increase brand awareness, customer engagement, and revenue growth across all channels. This strategic and hands-on leadership role is ideal for someone who thrives in a dynamic, entrepreneurial environment and deeply understands omnichannel retail. This role is ideally based in Winnipeg, but they are open to a fractional leader or a hybrid/remote role.

Description

• Develop and execute a cohesive marketing and e-commerce strategy that aligns with company goals and supports both physical retail and digital sales.
• Oversee brand development, campaign planning, digital advertising, and customer engagement strategies across all channels, including social media, email, SEO/SEM, and paid media.
• Lead the e-commerce team in driving online traffic, conversion optimization, and customer retention.
• Partner with Merchandising, Retail, and Operations teams to ensure consistent brand messaging and seamless customer experience.
• Analyze and report on performance metrics to continuously refine marketing and e-commerce strategies.
• Manage the marketing budget and ensure strong ROI on all initiatives.
• Lead, mentor, and grow a team of marketing and e-commerce professionals.

Requirements

• 8+ years of progressive experience in marketing and/or e-commerce, ideally within the apparel or retail sector.
• A proven track record of building and executing integrated marketing plans and delivering strong online sales performance.
• Strong leadership skills with experience managing cross-functional teams and agency partners.
• Deep understanding of digital platforms, CRM, content strategy, and analytics tools (Google Analytics, Shopify, Klaviyo, Meta, etc.).
• Creative, data-driven, and customer-obsessed mindset.
• Strong communication and project management skills.
• Bachelor's degree in Marketing, Business, Communications, or related field. MBA is a plus.

Corporate Culture

• Opportunity to shape the marketing vision for a respected Canadian brand.
• A collaborative and entrepreneurial work culture.
• Competitive compensation package and benefits.
• The chance to lead digital transformation and drive significant business impact.

Ready to make your mark?

If you're a strategic thinker with a passion for brand, digital, and retail-and want to take your career to the next level-we want to hear from you.

Contact Pamela Loupelle at x1 or submit your resume in confidence below.