COMPANY DESCRIPTION

SENTALER is a fast-growing, global luxury fashion company based in Toronto. Our mission is to inspire and empower our consumers and community through our collections and partnerships. Creativity and attention to detail is at the forefront of our strategy, while we strive to empower individualism, inclusivity and diversity and continuously promote a positive and creative team environment.

PRIMARY RESPONSIBILITIES

• Maintain the Company website ensuring content is up to date, including images, videos and copy, ensuring all content and materials adhere to brand standards
• Prepare for and execute pre-planned website content flips which may occur during work hours, in the late evening hours/weekends
• Monitor, track and report on website performance and functionality, ensuring to consistently improve user experience and accessibility
• Support with implementation of new website, new page creation and optimization
• Prepare and edit website product copy and SENTALER blog
• Support and execute SEO on on-page optimization strategy
• Adding keywords and Meta descriptions where required through the website
• Create and maintain up to date website content calendar
• Work with web developers to fix errors and bugs when required
• Assist with management of the Company's digital asset library and organization
• Support the marketing team across all marketing initiatives, management of CRM, photoshoots and events (including assisting with set-up and clean-up)
• Act as point of contact for the operations and fulfilment team as it pertains to product and inventory updates
• Research existing trends and best practices
• Other administrative duties may apply

QUALIFICATIONS

• Bachelor's degree in Business Administration, E-commerce, Marketing or relevant field
• Proficient in MS Office Suite (Word, Excel) and Adobe Creative Suite (Photoshop, Illustrator, InDesign)
• Excellent communication skills, including writing, editing, and proofreading
• High attention to detail with a keen eye for aesthetics and the ability to spot errors
• Natural self-starter, with ability to thrive in a fast-paced and deadline oriented entrepreneurial environment
• Ability to think creatively, problem-solve and generate new ideas
• Strong work ethic and time management skills
• Ability to work independently and as part of a team
• Experience with Google Analytics/SEO/SEM is an asset