COMPANY DESCRIPTION

SENTALER is a fast-growing, global luxury fashion company based in Toronto. Our mission is to inspire and empower our consumers and community through our collections and partnerships. Creativity and attention to detail is at the forefront of our strategy, while we strive to empower individualism, inclusivity and diversity and continuously promote a positive and creative team environment.

PRIMARY RESPONSIBILITIES

PUBLIC RELATIONS

• Represent the Public Relations (PR) team and assist in the development and execution of strategies, product placement, editorial reporting and analysis
• Support the Marketing team across all marketing initiatives, campaigns and social media platforms with new ideas, development and execution
• Daily monitoring of press coverage and the creation of monthly press reports, project summaries, and event recaps
• Support and facilitate press placements through sample loans, editor/influencer gifting and event
• Assist with stylist, influencer and editor appointments for collection pulls and appointments
• Coordinate tools needed to secure press coverage for celebrity dressing, media relations, special initiatives and events
• Assist team to develop materials, briefings, on-site support and coordinate events and press days
• Coordinate press mailers and seeding, including material sourcing, packaging, and distribution
• Handle administrative duties, such as processing and tracking invoices, and inputting into the PR calendar
• Maintain media lists and build relationships with media representatives across all platforms (print, digital, broadcast, etc.)

PARTNERSHIPS

• Support corporate communications tactics such as presentations and research
• Support all aspects of events, from planning to logistics and execution which may occur during work or evening hours or weekends
• Prepare and edit company publications, including website and product copy, blog posts, media releases, and more
• Assist with the upload of website content (i.e. images, articles, video, press coverage and website copy)
• Assist with preparation and delivery of photoshoots, in-house and external events
• Keep on top of the latest digital social innovations, trends, launches, and up-and-coming influencers
• Act as Company customer service and sales back-up for the Customer Service team, servicing client walk-ins, providing product and brand knowledge and exceptional personable service to each client
• Sales support for Trunk Shows and private shopping events
• Liaise with VIP clientele and high priority contacts to build relationships on behalf of the Company
• Support director with management and execution of retail partners, organizing and coordinating PK's, follow-up
• Create weekly sales reports to help director analyze action points, putting those next steps into action
• Some travel may be required
• Other administrative duties may apply

QUALIFICATIONS

• Bachelor's degree in Business Administration, E-commerce, Marketing or relevant field
• Proficient in MS Office Suite (Word, Excel)
• Excellent communication skills, including writing, editing, and proofreading
• High attention to detail with a keen eye for aesthetics and the ability to spot errors
• Natural self-starter, with ability to thrive in a fast-paced and deadline oriented entrepreneurial environment
• Ability to think creatively, problem-solve and generate new ideas
• Strong work ethic and time management skills
• Ability to work independently and as part of a team