• Collecting, measuring, and analyzing data from your SEM campaigns.
• It involves tracking and optimizing the performance of paid ads on search engines.
• Responsible for handling a business's organic and paid campaigns to increase traffic and exposure in search engines like Google.
• Manage the Commercial Online activities and promote the Business Club to optimize paid search campaigns (Performance Max) across platforms (Google Ads, Bing Ads, etc.).
• Analyze campaign performance data and provide actionable insights.
• Create and test ad copy and landing pages.
• Monitor industry trends and competitor activities, manage budgets and forecast ROI for SEM initiatives, collaborate with cross-functional teams to align SEM efforts with overall marketing strategy.
• Handle Google Merchant Center and Feed optimization.
• Years of experience needed 1-4

Technical Skills:

• Google Analytics / Google Ads

• English and French Language

• Working with tables in SQL

• Database management

• Excellent problem-solving skills

• High level of attention to detail