Job Title or Location

SEO Strategist

Amur Financial Group
Halifax, NS
Posted yesterday
Job Details:
Full-time
Experienced
Benefits:
Health Insurance

Amur Financial Group is looking for a highly skilled SEO Strategist to join our Marketing team and take our performance to the next level. A background in the finance industry is preferred, but we are open to candidates from any industry with a strong SEO track record.

What you'll do:

  • Develop and execute advanced SEO strategies, with a focus on semantic SEO and AI-driven optimization.
  • Conduct in-depth keyword research, content gap analysis, and technical audits.
  • Analyze the search landscape to identify opportunities across all stages of the funnel - awareness, consideration, and conversion.
  • Stay ahead of industry trends and adapt strategies accordingly.
  • Make strategic recommendations to our content team to ensure content is optimized for organic performance.
  • Measure and report on the effectiveness of SEO efforts using tools like GA4, Search Console, SEMrush, Ahrefs, and others.
  • Perform in-depth technical audits to address issues related to crawlability, indexing, site structure, page speed, mobile responsiveness, and schema markup.
  • Collaborate with developers to implement fixes and enhancements that improve site health and performance.
  • Ensure website architecture supports scalability and SEO best practices.

What we're looking for:

  • 3+ years in a dedicated SEO Specialist or SEO Strategist role.
  • Proven success in driving organic growth through strategy, not just execution.
  • Deep knowledge of semantic SEO, structured data, and search intent mapping.
  • Experience using AI tools to optimize content and workflow is a big plus.
  • Strong analytical mindset and a collaborative, team-oriented attitude.
  • Familiar with HTML, CSS, and website content management systems (WordPress).
  • Experience in the financial industry is a bonus, but not required.

Compensation:

The annual base salary for this role ranges from $70,000 - $75,000.

AFG determines an individual's pay within the range based on multiple factors, including experience, education, skills, and business needs. In addition to base salary, AFG offers a comprehensive total rewards package that includes health benefits, RRSP match, and more.

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