About the role

At FCB/SIX, Strategists act as catalysts for great ideas; chasers of the north star. We look for people who can help turn innovative thinking into holistic strategies and inspired work that solves real business problems. We want people who can be effective and thought-provoking managers, capable of encouraging teams to question assumptions and reshape assignments into unique category-challenging propositions. We want people who work to improve the output, are open and collaborative in their approach, and who are looking to challenge consumer expectations. We're looking for a Group Strategy Director that will be responsible for the development and presentation of digital and 1:1 strategic marketing recommendations for multiple clients. The ideal candidate has a passion for building data-driven, technology-enabled brand experiences, is a strategic storyteller, and has an innate sense of curiosity with a knack for dot connecting. This individual will have an opportunity to mentor and a team of Strategists and partner with multiple departments to solve client business problems.

Key Responsibilities

Product & Quality of Work

• Solid understanding of and management of day-to-day work
• Craft clear, concise and compelling communication materials to articulate the strategic recommendations from both internal teams and clients
• Develop comprehensive creative briefs that effectively translate insights into actionable creative direction
• Pull from different tools and frameworks to solve a variety of client problems
• Define and design processes and approaches in tackling new problems and projects as needed, aiding in scope development.
• Create journey and ecosystem maps that build empathy with consumers, uncover gaps and opportunities in their experience ecosystem

CRM and Marketing Technology Leadership

• Spearhead the strategic application of advanced CRM methodologies, including best action strategies, dynamic content personalization, and customer journey optimization
• Convey how the brand can extend across relevant channels, laddering up to each brand's positioning and promise, with a lens to omni-channel CRM
• Ensures communications and experiences are developed using data to be as personalized as possible, synthesizing insights across consumer, cultural and category trends
• Maintain a deep understanding of the evolving CRM landscape identifying and evaluating emerging technologies and trends to drive innovation and maintain a competitive edge.

Leadership

• Serves as lead across a portfolio of brands and clients
• Productization of the work, adding your own unique flavor to approaches & frameworks at the agency
• Oversee the creation of detailed campaign strategies, encompassing target audience segmentation, messaging frameworks, channel selection, and performance measurement.
• Craft and tell inspiring and clear strategic stories to sell through new directions, territories and approaches internally and externally
• Pull the strategic work through from discovery to roadmaps to ideation and execution
• Lead engaging and productive workshops and planning sessions, whether in person or virtually
• Be familiar with a range of research tools & methodologies (whether informal or formal research)
• Proactively stay on top of emerging trends, culture, and influences that affect the digital, CRM and CX world, as well as the categories you're focused on
• Easily identify potential hurdles for the business and take the lead on solving them

Manager & Team Lead

• Develop strong relationships with reports - focused on mentorship and growth
• Be invested in career development of individuals, with an eye on collective success of immediate team and larger Strategy & Analytics team
• Foster an environment of collaboration, respect and a "win together" mentality
• Teach new approaches, inspire them to develop their own strategic superpowers, run internal sessions to further unlock their potential

Growth

• Lead the development of data driven marketing campaigns that leverage CRM insights to achieve client objectives and grow the business.
• Provide business-relevant perspective on various client challenges to fuel performance and growth of client business
• Identify and nurture organic growth opportunities, leading to new opportunities and projects
• Manage owned portfolio and pipeline, while looking at expansion of scopes and existing scopes
• Support new business needs from a strategy perspective

Relationship Building

• Build strong internal relationships with senior agency team members
• The ability to measure, understand, and translate complex insights for clients
• Continue to elevate the overall strategic practice alongside other strategy leads
• Be the trusted Senior Strategic Leader externally for clients on their businesses, and with agency partners as part of collective IAT

Qualifications

• 10+ years of experience specifically in digital, CRM, and 1:1 strategy and loyalty with a portion in an agency environment
• Passion for building data-driven, technology enabled, brand experiences
• Experience leading strategy for national clients and building strong trusted client relationships. Health or B2B experience is a bonus.
• A proven track record of successful ideas that deliver measurable results for clients.
• Deep understanding of planning principles and frameworks with good digital and CRM knowhow.
• Collaborative nature, flexible, quick-witted
• Ability to assert and defend thinking, ideas and approaches
• Excellent written and verbal communication skills
• The ability to make complex subjects understandable
• Ability to use data to tell compelling stories
• Collaborative and inclusive working style that values input from diverse talent.

We thank all those that have submitted an application. We will contact applicants who have been selected for an interview. This job posting is not an exhaustive list of all functions that an employee may be required to perform in the above-noted position, and the employee may be required to perform additional functions as directed. FCB/SIX reserves the right to revise this job description at any time, at its sole discretion.

It is the policy of FCB/SIX and any of its affiliates to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, national or ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, pregnancy, disability/handicap, or any other prohibited ground identified by applicable federal, state, provincial or local law. EOE/AA/M/D/V/F.

An applicant who requires accommodations in relation to the selection process may contact, in confidence Catherine Sabourin ()