Utilismart Corporation seeks a dynamic and creative Integrated Marketing Specialist to lead and execute multi-channel marketing initiatives that support brand awareness, customer engagement, business development, and sales enablement. This role requires a strategic thinker with strong organizational skills and hands-on experience in digital marketing, event coordination, content creation, and internal and external communications.

The ideal candidate is a self-starter who thrives in a collaborative environment and is comfortable managing various marketing and communication tasks-from social media management and website updates to event execution and market research.

Key Responsibilities:

Marketing & Communications

• Develop and implement integrated marketing campaigns across digital, print, and event channels
• Manage and execute the organization's day-to-day communication needs
• Write, design, and coordinate newsletters, blog posts, press releases, and email campaigns
• Create marketing and sales collateral, including brochures, one-pagers, presentations, and infographics
• Assist with branding and design needs, including logos, graphics, and templates

Digital Marketing & Web

• Manage and maintain the company's social media accounts and website content
• Monitor analytics and performance of digital campaigns and website traffic; adjust strategies accordingly
• Create and schedule posts for social media, manage advertising, and grow audience engagement

Events & Customer Engagement

• Organize and manage corporate events, trade shows, webinars, and customer-facing activities
• Support and participate in industry events and speaking engagements
• Coordinate logistics, communications, and promotion for all events

Sales & Business Development Support

• Assist in lead generation, qualification, and opportunity-tracking efforts
• Contribute to the development of sales proposals and RFP responses
• Support business development through customer surveys, market research, and competitive analysis

Customer Success & Market Insights

• Conduct customer surveys and analyze data to provide insights on customer satisfaction and product gaps
• Help identify customer needs to assist in the product and service development process
• Maintain CRM data and contribute to customer profile updates and segmentation

Qualifications & Requirements:

• Bachelor's degree in marketing, communications, business, or a related field
• 3+ years of experience in marketing, communications, or a related role-ideally in a B2B or technology-focused environment
• Proficiency with digital marketing platforms (e.g., Mailchimp), website CMS (e.g., WordPress), and social media tools
• Strong skills in content creation, graphic design (e.g., Canva, Adobe Suite), and copywriting
• Experience organizing corporate events or trade shows is an asset.
• Solid understanding of branding, customer engagement, and modern marketing practices
• Familiarity with CRM systems (e.g., Microsoft Dynamics 365) and lead generation tools
• Strong project management and organizational skills with the ability to manage multiple priorities
• Excellent written and verbal communication skills
• Detail-oriented with a creative eye and a passion for storytelling

Why Join Us?

• A growing company in the smart utility and data technology sector
• Opportunities to shape and execute impactful marketing strategies
• Collaborative culture and room for professional growth
• Flexible work environment and competitive benefits