Role Summary:

We seek a results-driven Marketing Manager, Paid Media, to lead our paid media strategy and

execution across online and offline channels. The ideal candidate will have 3-5 years of

experience managing paid search (Google Ads, Microsoft Ads), social media advertising, and

other paid channels, with a proven track record of driving ROI. This role requires strong

analytical skills, expertise in digital and traditional marketing, and team management

experience.

Key Responsibilities:

Develop and execute paid media strategies across online (Google Ads, Microsoft Ads,

social media) and offline channels to achieve business objectives.

Manage end-to-end campaign processes, including planning, setup, implementation,

optimization, and reporting.

Analyze campaign data to provide actionable insights and optimize performance (ROI,

ROAS, Cost Per Lead, Conversion Rates).

Manage budget allocation across online and offline channels.

Implement value-based bidding strategies.

Lead, mentor, and manage a team of marketing specialists.

Optimize online campaigns through keyword research, audience targeting, and A/B

testing.

Collaborate with cross-functional marketing teams (e.g., creative, content, SEO).

Manage relationships with online and offline vendors and agencies.

Ensure accurate documentation of campaign activities and results.

Coordinate with franchise partners for campaign execution across all channels.

Maintain clear communication with internal and external stakeholders.

Oversee offline marketing initiatives, including direct mail, print advertising, local

partnerships, and community events.

Ensure seamless integration of online and offline marketing efforts.

Knowledge of landing page optimization and conversion rate optimization (CRO).

Qualifications:

3-5 years of experience managing paid media campaigns, including Google Ads,

Microsoft Ads, social media advertising, and offline marketing.

Deep understanding of paid media platforms, campaign setup, optimization, and best

practices.

Strong analytical and problem-solving skills.

Proven track record of driving results and achieving KPIs (ROI, ROAS, Cost Per Lead,

Conversion Rate).

Experience with value-based bidding strategies.

Experience managing and mentoring marketing teams.

Proficiency in Microsoft Excel (VLOOKUP, PivotTables, data analysis).

Excellent written and verbal communication skills.

Strong organizational and time-management skills.

High level of accuracy and attention to detail.

Ability to work on-site full-time (40 hours/week) at our office location.

Familiarity with offline marketing channels and techniques.

Nice to Have:

Experience in marketing for service-based businesses or franchise models.

Google Ads and other relevant certifications.

Home service business-based experience.

Familiarity with SmartMoving.

Familiarity with B2C & B2B.

• Experience with postcards, flyers, and other offline marketing efforts.