Marketing Manager - CRM and Events

Location: In office Lab Group - North York, ON)

Industry: Dental Technology & Services

Company: Canadian Dental Labs - Canada's premium dental laboratory group: Employees: > 450 Dental professionals served: > 4,500 Western Canada Operations: Protec Dental (Vancouver) Ontario Operations: Shaw Lab Group (Toronto, London, Kingston, and Ottawa) Atlantic Canada Operations: Hallmark Dental (Halifax, NS and St. John's, NL) Alberta Operations: Universal (Edmonton). We are on a mission to change lives by restoring the joy of eating and smiling.

If you're a data-driven marketing leader who thrives at the intersection of CRM strategy, event execution, and people management, read on-we'd love to meet you.

About the Role

We are seeking an experienced and motivated Marketing Manager with deep expertise in CRM and a passion for driving customer engagement and retention. You'll lead CRM strategy and campaigns while also overseeing our events program and a small marketing team. This is a hands-on, cross-functional role with high visibility across the organization.

Key Responsibilities

60% - CRM Strategy & Execution

Own and evolve our CRM strategy, leveraging HubSpot to deliver targeted, personalized customer journeys that drive engagement and revenue.

Collaborate cross-functionally with Sales, Operations, and IT to develop and optimize lifecycle marketing programs, triggered campaigns, and dynamic content.

Champion a test-and-learn approach through A/B testing and campaign optimization.

Analyze and report on performance metrics-open rates, CTR, conversions-to refine messaging and customer segmentation strategies.

Act as a subject matter expert for CRM best practices, email marketing, and customer retention initiatives.

Develop campaign briefs, timelines, and documentation to ensure alignment across teams.

Support management in developing customer growth and retention models (i.e., acquire, retain, grow, win-back strategies).

25% - Event Marketing & Execution

Lead planning and execution of trade shows, educational seminars, and customer-facing events-primarily in Ontario.

Develop integrated marketing plans to promote events, capture leads, and support the Sales team with compelling pre-, during-, and post-event content.

Manage vendor relationships, coordinate logistics, and oversee event marketing materials.

Track and optimize event ROI to ensure alignment with business goals.

Occasionally attend events in-person to support execution and post-event debriefs.

15% - People Leadership

Manage and mentor a growing team of 1-2 Marketing Specialists responsible for content, social media, and event coordination.

Foster a collaborative and growth-oriented culture where creativity and performance thrive.

What You Bring

5+ years of marketing experience, with 3+ years in CRM, preferably in a B2B or healthcare setting.

Proven success in designing and executing customer retention programs.

Deep understanding of email marketing KPIs and strategies, including segmentation, personalization, and automation.

Hands-on experience with HubSpot (strong asset), Salesforce, Marketo, or similar CRM platforms.

Experience with data visualization or analysis tools (e.g., Google Analytics, Domo, Tableau).

Strong project management skills with the ability to drive alignment across departments.

2+ years of people management experience, with a passion for team mentorship and development.

Nice-to-Haves

Experience creating digital and social content for B2B audiences.

Knowledge of email coding (HTML, CSS) and testing tools.

Familiarity with WordPress and web optimization.

Understanding of compliance requirements (e.g., CASL, GDPR).

Who You Are

Strategic and execution-focused-you can see the big picture and sweat the details.

Comfortable working independently and in cross-functional teams.

Highly organized and able to juggle multiple projects at once.

Energetic, curious, and driven by results.

Passionate about improving customer experiences and driving growth.

Why Join Us?

Be part of a company with a clear mission that changes lives.

Work with passionate professionals in a collaborative, entrepreneurial environment.

Own high-impact initiatives and grow your career alongside a national brand.

Competitive compensation, benefits, and professional development opportunities.

How to Apply

Sound like a fit? We'd love to hear from you. Apply with your resume and a short note about why this role excites you. Apply only through LinkedIn by May 11, 2025. Only qualified candidates will be contacted.