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Social Media Video Editor (Direct Response Advertising)

WP Millworks - 3 Jobs
Toronto, ON
Posted today
Job Details:
Remote
Full-time
Experienced
Benefits:
Flexible Work
Bonuses & Incentives

Company Overview:

We are a fast-growing e-commerce brand looking for a highly skilled Social Media Video Editor who specializes in direct response advertising. Our ideal candidate doesn't just make visually appealing videos-they understand marketing psychology and advertising frameworks that drive real sales.

We're looking for someone who has experience crafting high-converting video ads for platforms like Facebook, Instagram, TikTok, YouTube, and Pinterest. You should be a pro at developing strong hooks, engaging storytelling, and using frameworks like AIDA and PAS, to create scroll-stopping content that gets users to take action.

If you're the kind of editor who thrives on data-driven results, loves testing different ad variations, and has a portfolio of video ads that have generated real revenue, we want to hear from you.

What You'll Be Doing:

  • Edit and produce high-converting video ads optimized for paid social media campaigns.
  • Develop engaging hooks and structures that immediately capture attention and retain viewers.
  • Apply proven ad frameworks like AIDA (Attention, Interest, Desire, Action), PAS (Problem, Agitate, Solution), and others to structure compelling ad creatives.
  • Create multiple variations of ads to test and iterate for maximum performance.
  • Work with the marketing team to analyze ad performance and adjust creative strategies accordingly.
  • Incorporate compelling captions, motion graphics, and call-to-actions to drive engagement and conversions.
  • Stay up-to-date with social media trends, platform algorithms, and best practices to ensure our ads remain competitive.
  • Optimize video formats, durations, and aspect ratios for different platforms (9:16 for TikTok, 16:9 for YouTube, 4:5 for Facebook, etc.).

What We're Looking For:

  • Proven experience creating high-converting video ads for Facebook, Instagram, TikTok, YouTube, and Pinterest.
  • A strong understanding of direct response marketing and what makes people buy.
  • Knowledge of advertising frameworks (AIDA, PAS, Hook-Story-Offer, etc.).
  • Experience testing and optimizing ad creatives based on performance data.
  • Ability to write compelling ad scripts and structure videos that drive action.
  • Proficiency in video editing software (Adobe Premiere Pro, After Effects, CapCut, or similar).
  • Experience with motion graphics, text overlays, and captions to enhance storytelling.
  • A keen eye for trends in short-form content and ad creative styles that perform best.
  • A portfolio of real-world video ads that have generated measurable results (sales, leads, conversions).
  • Experience with UGC-style ad editing.
  • Background in performance marketing or paid media.
  • Understanding of DTC (direct-to-consumer) brands and e-commerce marketing.

Why Work With Us?

  • Work with a fast-growing brand that values results over just aesthetics.
  • Be part of a team that values marketing-first creativity and rewards performance.
  • Test and iterate on real-world ad campaigns that scale.
  • Fully remote position with flexible work arrangements.
  • Competitive pay, performance bonuses, and opportunities for growth.

How to Apply:

If you're obsessed with creating ads that convert, we want to see your best work! Apply now by uploading your resume, including the following:

  • A portfolio showcasing your best-performing social media ad videos.
  • A brief explanation of the ad frameworks you've used and why they were effective.

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