Company Overview:
We are a fast-growing e-commerce brand looking for a highly skilled Social Media Video Editor who specializes in direct response advertising. Our ideal candidate doesn't just make visually appealing videos-they understand marketing psychology and advertising frameworks that drive real sales.
We're looking for someone who has experience crafting high-converting video ads for platforms like Facebook, Instagram, TikTok, YouTube, and Pinterest. You should be a pro at developing strong hooks, engaging storytelling, and using frameworks like AIDA and PAS, to create scroll-stopping content that gets users to take action.
If you're the kind of editor who thrives on data-driven results, loves testing different ad variations, and has a portfolio of video ads that have generated real revenue, we want to hear from you.
What You'll Be Doing:
- Edit and produce high-converting video ads optimized for paid social media campaigns.
- Develop engaging hooks and structures that immediately capture attention and retain viewers.
- Apply proven ad frameworks like AIDA (Attention, Interest, Desire, Action), PAS (Problem, Agitate, Solution), and others to structure compelling ad creatives.
- Create multiple variations of ads to test and iterate for maximum performance.
- Work with the marketing team to analyze ad performance and adjust creative strategies accordingly.
- Incorporate compelling captions, motion graphics, and call-to-actions to drive engagement and conversions.
- Stay up-to-date with social media trends, platform algorithms, and best practices to ensure our ads remain competitive.
- Optimize video formats, durations, and aspect ratios for different platforms (9:16 for TikTok, 16:9 for YouTube, 4:5 for Facebook, etc.).
What We're Looking For:
- Proven experience creating high-converting video ads for Facebook, Instagram, TikTok, YouTube, and Pinterest.
- A strong understanding of direct response marketing and what makes people buy.
- Knowledge of advertising frameworks (AIDA, PAS, Hook-Story-Offer, etc.).
- Experience testing and optimizing ad creatives based on performance data.
- Ability to write compelling ad scripts and structure videos that drive action.
- Proficiency in video editing software (Adobe Premiere Pro, After Effects, CapCut, or similar).
- Experience with motion graphics, text overlays, and captions to enhance storytelling.
- A keen eye for trends in short-form content and ad creative styles that perform best.
- A portfolio of real-world video ads that have generated measurable results (sales, leads, conversions).
- Experience with UGC-style ad editing.
- Background in performance marketing or paid media.
- Understanding of DTC (direct-to-consumer) brands and e-commerce marketing.
Why Work With Us?
- Work with a fast-growing brand that values results over just aesthetics.
- Be part of a team that values marketing-first creativity and rewards performance.
- Test and iterate on real-world ad campaigns that scale.
- Fully remote position with flexible work arrangements.
- Competitive pay, performance bonuses, and opportunities for growth.
How to Apply:
If you're obsessed with creating ads that convert, we want to see your best work! Apply now by uploading your resume, including the following:
- A portfolio showcasing your best-performing social media ad videos.
- A brief explanation of the ad frameworks you've used and why they were effective.