Location: On Location / In-office (Suite 101, Street SE, Calgary)

Salary: Starting at $55,000/Year

Type: Full-time, Monday to Friday

About the Role

CAYK is looking for a performance-driven PPC Specialist to join our in-house team. We are not an agency that measures success through impressions and clicks. We focus solely on generating leads, revenue, and real business growth for our clients. Every campaign we build must deliver measurable results that move our clients' businesses forward.

This role is ideal for a results-driven digital advertiser who has a strong understanding of Google Ads, Meta Ads, and data tracking platforms. You must love working with data, thrive in a fast-paced environment, and bring clarity and strategy to everything you execute. You will be responsible for full campaign execution, setting up and maintaining conversion tracking, ongoing optimizations, analysis, and preparing reports that support clear client outcomes.

What You'll Be Doing

• Set up and manage advertising accounts across Google, Meta, LinkedIn
• Build and optimize high-performing search, display, remarketing, and lead-generation campaigns
• Conduct in-depth keyword and audience research that aligns with client goals
• Set up and maintain conversion tracking using Google Tag Manager and GA4
• Write compelling ad copy that drives clicks and conversions
• Install and manage tracking pixels across all major platforms
• Analyze performance data and create actionable reports for Account Managers to present
• Participate in new client onboarding to help define audiences, campaign structure, and keyword strategy
• Present campaign concepts and recommendations clearly and confidently
• Contribute to weekly team meetings with performance updates, small wins, and learnings.

What You Bring

• Minimum 3 years of PPC experience in an agency setting
• Expertise in Google Ads and Google Analytics
• Proficiency in Google Tag Manager and conversion tracking implementation
• Experience with Meta Advertising (Facebook & Instagram) and LinkedIn Ads
• Solid understanding of SuperMetrics, GA4, and pixel-based tracking
• Ability to interpret data and translate it into a performance-focused strategy
• Strong communication skills, both written and verbal
• Comfortable discussing results and recommendations in client-facing scenarios
• A proactive mindset with strong time management and attention to detail
• Proven success in delivering measurable ROI through paid advertising
• Passion for continued learning and evolving digital marketing skills

Tools You'll Use

• Google Ads
• Meta Ads Manager
• LinkedIn Campaign Manager
• Google Analytics (GA4)
• Google Tag Manager
• SuperMetrics
• Google Looker Studio
• CallRail
• Zapier

CAYK is a growing marketing and advertising agency with roots dating back to 1994, when we built our first website. As a second-generation agency, our focus for the past decade has been centered on growth. Growth of the agency, growth of the businesses we serve, and most importantly, growth of the people within our team.

We believe true success is measured by the success of our team. It is built through the contributions we make to each other, the standards we set, and the growth we foster together. At CAYK, we do not just aim to meet expectations - we work to exceed them, for our clients and for ourselves.

We are passionate about building an environment where driven, talented people can do their best work, make an impact, and build careers they are proud of.