Job Title: Marketing Communications & E-Commerce Specialist

Overview:

The Marketing Communications & E-Commerce Specialist at Nerval Corporation is a versatile and creative professional responsible for executing a wide range of marketing and digital commerce initiatives. This role blends graphic design, digital marketing, content creation, and e-commerce management to ensure a cohesive and compelling brand presence across all platforms. The Specialist plays a key role in designing marketing materials, managing social media, updating the website, and optimizing e-commerce channels including Wayfair and Shopify.

Key Responsibilities:

Graphic Design

• Design marketing collateral such as brochures, newsletters, tradeshow booths, and other promotional materials as directed by the management team.

• Develop visually appealing graphics for both print and digital formats, ensuring alignment with company brand guidelines.

• Collaborate with internal teams to create tailored visuals that meet specific business needs.

Social Media

• Execute the company's social media strategy across all platforms.

• Create, schedule, and publish engaging content including text, images, videos, and multimedia.

• Monitor and engage with online audiences to foster brand loyalty and community interaction.

• Track social media performance and optimize strategies to boost reach, engagement, and conversions.

Website Management & Web Development

• Update and maintain the company website, ensuring accurate and up-to-date content that reflects ongoing marketing efforts.

• Perform basic web development tasks including layout updates and user experience improvements.

• Work with external developers or partners as needed for larger web projects.

Content Creation & Marketing

• Write and design monthly newsletters, press releases, blog posts, and other communications to clearly convey the brand message.

• Develop content for email campaigns, digital ads, and other marketing initiatives.

• Maintain brand consistency across all written and visual communications.

Marketing Strategy Support

• Support the development and execution of marketing strategies aligned with business goals.

• Conduct market and competitor research to inform marketing plans and identify growth opportunities.

• Track campaign performance and provide insights for continuous improvement.

E-Commerce Sales & Management

• Manage and optimize e-commerce sales channels, including Wayfair, Shopify, and other relevant platforms.

• Set up and maintain product listings, pricing, inventory, and promotional activities.

• Coordinate with design, logistics, and finance teams to ensure accurate product data and availability.

• Monitor analytics, sales trends, and customer behavior to improve online conversion rates.

• Handle customer inquiries and resolve order-related issues in a timely, professional manner.

• Research and onboard additional online marketplaces to expand Nerval's e-commerce reach.

Professional Representation

• Maintain professionalism in all written and verbal communications.

• Adhere to business formal/business casual attire and uphold a professional image.

• Participate in company events and contribute to a collaborative, team-oriented environment.

Qualifications:

• Strong graphic design skills with proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign).

• Experience managing social media platforms and digital content tools.

• Working knowledge of web development and content management systems (e.g., WordPress, Shopify).

• Excellent written and verbal communication skills.

• Strong organizational and multitasking abilities.

• Familiarity with SEO, digital marketing best practices, and e-commerce performance metrics.

Expectations:

• The Marketing Communications & E-Commerce Specialist is expected to be a proactive, resourceful, and innovative contributor to the marketing team. This role is critical to strengthening Nerval Corporation's brand identity and expanding its digital presence across marketing and e-commerce platforms.