Marketers on Demand is on the lookout for a proactive & well-versed Digital Campaign & Performance Specialist who thrives in a fast-paced environment! Are you looking to join a team with growth opportunities? Then this could be the role for YOU!

Key Responsibilities:

• Create and implement digital media strategies; manage full-funnel campaigns across Google, Meta, TikTok, Snapchat, and programmatic platforms

• Set up and manage ad serving (trafficking, QA, and creative rotations)

• Improve performance by overseeing the setup and execution of Dynamic Creative Optimization (DCO) strategies

• Design and carry out brand lift studies (BLS)

• Manage budgets, bid strategies and audience segmentation across all active platforms

• Execute A/B testing, generate campaign performance reports and ensure accurate data collection and conversion attribution

• Work collaboratively to align campaign strategy with broader marketing goals

Key Qualifications:

• Over 5 years of experience managing full-funnel campaigns across Google, Meta, TikTok, Snapchat, and programmatic platforms

• Hands-on expertise with ad serving platforms (Flashtalking and CM360), including trafficking and creative setup

• Solid understanding of performance optimization, bid strategies, pacing, and audience segmentation

• Strong grasp of tracking and attribution (pixel implementation, UTM strategy, and deduplicated conversion setup)

• Ability to build, maintain, and optimize dashboards (Google Looker Studio, GA4, DSPs)

Sound like you? Apply today!