Marketing Specialist - Legal Industry

Location: Toronto, ON

Job Type: Full-Time

Industry: Legal Services

Position Summary

Our client is seeking an experienced Marketing Specialist with a legal background to play a key role in advancing the firm's marketing, communications, and business development strategies. Reporting to the Director of Marketing, this individual will support firm-wide initiatives while guiding junior team members and executing a range of activities including campaign development, event planning, CRM optimization, social media, content creation, and more.

This is an exciting opportunity for a proactive and detail-driven professional who is passionate about storytelling, strategic thinking, and high-quality execution within the legal sector.

Key Responsibilities

• Partner closely with the Director of Marketing to carry out the firm's marketing and communication initiatives
• Provide support and mentorship to junior marketing staff, reviewing their work and offering strategic feedback
• Lead planning and coordination of events such as webinars, seminars, sponsorship activations, and receptions
• Manage branded merchandise and promotional material projects
• Develop and execute multi-channel marketing campaigns (digital, print, video, social media, SEO, paid media)
• Write and edit content for a variety of channels, ensuring accuracy, consistency, and tone
• Track and evaluate digital campaign performance and recommend improvements
• Facilitate marketing-related meetings and liaise with internal and external stakeholders
• Assist in developing marketing budgets and track expenditures throughout the year
• Champion brand consistency across all communication touchpoints
• Oversee and fully leverage the firm's CRM platform, with a focus on transitioning to a new system
• Coordinate firm-wide mailing initiatives including client holiday gifts and cards
• Draft content for media outreach, press releases, and sponsored legal publications
• Collaborate with legal associations and professional organizations on events, awards, and sponsorships
• Conduct market research and client data analysis to uncover business development opportunities
• Stay informed on legal industry marketing trends and innovations

Qualifications & Experience

• Minimum of 5+ years of marketing experience within a law firm- please note, law experience is essential
• Proven ability to craft high-quality written content with impeccable grammar and attention to detail
• Strong skills in project coordination and event planning
• Hands-on experience managing or transitioning CRM platforms
• Familiarity with social media strategy, SEO, and digital analytics
• Bachelor's degree in marketing, communications, or a related field
• Proficiency in Microsoft Office Suite, Zoom, and the ability to learn tools such as WordPress, Hootsuite, CRM platforms, Adobe Express, etc.
• Video scripting, filming and editing (Adobe Premiere Pro) experience is a plus

What We're Looking For

• A natural collaborator who thrives in a fast-paced, professional setting
• A self-starter with the ability to juggle multiple projects and deadlines with grace
• Someone who leads by example and is comfortable mentoring junior staff
• Exceptional communication skills-both written and verbal
• Detail-obsessed with a love for clean, compelling copy
• A strategic thinker who's not afraid to roll up their sleeves