Credit Canada is seeking a seasoned, innovative, and entrepreneurial leader to drive our sponsorship growth strategy, build long-term relationships with industry and community partners, and sell sponsorships of our unique and transformative services.

Reporting to the CEO, you will lead Credit Canada's sponsorship strategy, owning the sponsorship revenue target and identifying new opportunities that fuel growth and deepen mission impact. You will lead engagement with the leadership team and Board members to identify, cultivate, and solicit sponsors.

You'll develop and implement innovative, transformative sponsorship programs that align with our values and leverage our national platforms-including a national radio show, social media channels, and our education and financial coaching programs. With a keen eye on industry trends and evolving business environments, you'll stay ahead of the curve to ensure our offering remains compelling and competitive.

Our Vision:

We are Canada's leaders in credit counselling, transforming the way people use credit.

Our Mission:

We help people get out of debt, so they can get back into life.

Who We Are

For over 50 years, we've been helping Canadians get out of debt and back into life. As a national, non-profit organization and Canada's first and longest-standing credit counselling agency, we're leading the way in credit counselling, innovative financial coaching, financial education and consumer advocacy.

Last year, we assisted over 50,000 consumers through our credit counselling and educational programs, which are available to all Canadians regardless of income level or employment status. Many Canadians need credit counselling services that put their best interests first, and we're stepping up to answer the call. More background can be found in Credit Canada's Impact Report, found on our website .

Job Responsibilities

As Director of Sponsorships, you will report to the CEO.

You will:

• Lead Credit Canada's sponsorship strategy, own the revenue target, and identify, cultivate and solicit sponsors to drive new growth for the agency
• Develop and implement new and exciting sponsorship programs that deliver on our mission and leverage our assets - which include a national radio show, social media platforms, and education and financial coaching programs
• Negotiate contracts that deliver on partners' objectives.
• Build and maintain extraordinary relationships with key industry partners, leading to greater engagement with the stakeholder community
• Lead the creation and execution of sponsorship collateral, collaborating with our Marketing team, our Financial Coaching and Education team, our credit counsellors, multiple vendors, external partners, and agencies
• Stay on top of trends in sponsorship, and in the business environment in general as it relates to a sponsors' ability to invest
• Measure performance and assess outcomes against goals. Develop plans to close gaps.
• Develop sponsorship strategies with insights from market research, portfolio analysis and overall strategies
• Assess financial viability of agreements and manage budgets

Qualifications/Skills

You are:

• Inspired by the mission to help people get out of debt, so they can get back into life
• Entrepreneurial, thrive on accountability, and love a fast-paced working environment
• A driven results-producer with a strong sales track record, and an exceptional ability to take initiative and follow through
• An innovator and strategic thinker who makes breakthrough connections, initiates change and seeks out new ideas to help drive business direction
• A top-notch communicator and a strong negotiator who is clear, persuasive and resourceful
• Able to analyze data and think critically to uncover insights and identify solutions that influence business direction.
• Committed to fostering a diverse, motivated and purpose-driven team
• A continuous learner who embraces change, seeks out new ideas, learning and opportunities

You have:

• A high level of business acumen, integrity, professionalism and discretion
• Ability to develop and manage the submission of high-quality sponsorship proposals. Expertise with publishing tools such as Canva is an asset.
• Demonstrated ability to create meaningful collaborations with diverse colleagues and stakeholders rooted in trust to find win-win solutions
• Been a member of leadership teams and are skilled at helping to shape organization-wide strategy, plans and initiatives, in addition to advancing own objectives

Education and Experience Requirements:

• Extensive sponsorship marketing experience at the leadership level with a majority focused on sponsorship sales
• Experience in executing prospect research and identifying, cultivating, closing and stewarding sponsor partners
• Bachelor's degree or college certificate
• Interest/experience in personal finance is a plus

Credit Canada is a "remote-friendly-hybrid" organization with a requirement to periodically be at the office (Yonge/Sheppard) to foster collaboration. We are open to receiving applications from candidates outside the GTA.

Credit Canada is committed to building an inclusive workplace and we welcome applications from all qualified candidates, regardless of background, experience, or identity. Applications (cover letter and resume) for the Director of Sponsorships role should be submitted in confidence to: .

We thank all applicants for their interest; however, only those selected for an interview will be contacted.

Application Deadline: May 23rd. Please note that applications will be accepted until May 23rd; however, we will review submissions on a rolling basis and may begin interviews before the deadline.

For even more information about this role, we invite you to review the Director of Sponsorships Candidate Brief at