WHAT'S THE JOB?

ASPECT Structural Engineers is in search of a Director of Marketing & Communications to join our team. This role is based in Toronto, ON, or Vancouver, BC.

A BIT ABOUT THE PERSON WHO WILL EXCEL IN THIS ROLE:

As ASPECT'S Director of Marketing & Communications and member of the Senior Leadership Team, you will be responsible for planning, developing and implementing marketing and communication strategies that support ASPECT'S goals and effectively communicate its unique value proposition. You will create strategies to drive brand awareness, craft compelling messaging, and ensure cohesive internal and external communication across all channels. The ideal candidate for this role will have a passion for mentoring others, takes a collaborative approach, isn't afraid to roll up their sleeves and dive into the work, and enjoys working in environments that value innovative thinking.

Your role as our Director of Marketing & Communications will include:

WHAT YOU'LL BE DOING:

• Create high-quality proposals, qualifications packages, and presentations for potential clients, ensuring that they reflect ASPECT's unique value proposition and brand values.
• Develop strategies to engage and strengthen relationships with key clients, industry partners, and stakeholders through effective communication and content strategies.
• Develop and implement comprehensive marketing and communications strategies aligned with ASPECT's objectives, target markets, and industry trends.
• Working with and mentoring a team of marketing, communications, and graphic design specialists to support ASPECT's efforts in acquiring high quality, strategically aligned work with our ideal clients.
• Conduct market research, competitor analysis and customer insights to inform strategic decision-making and identify opportunities for innovation and differentiation.
• Develop and create engaging and impactful content for digital, print, social, and media outlets to support marketing campaigns and enhance ASPECT's brand presence.
• Lead the management of website and social media channels to ensure content is current and engaging and messages are integrated and aligned.
• Develop and maintain all collateral marketing materials, including templates, libraries, project profiles and resumes.
• With an understanding of visual and graphic design best practices, communicate a clear vision and provide creative leadership and constructive feedback.
• Build and maintain relationships with industry publications, journalists, and media outlets, securing coverage for notable projects and achievements. Manage crisis communications if/when necessary.
• Foster effective internal communications by informing and educating the business on effective communication strategies, tools and guidelines to streamline communication and align internal and external brand voice.
• With collaboration from the team, develop electronic newsletters, press releases, statements, and public relations communications.
• Establish KPI's and metrics to track the effectiveness of marketing initiatives and analyze and share insights with senior leadership team.
• Develop and manage the marketing budget, ensuring efficient allocation of resources to support strategic marketing and communication efforts.

WHAT YOU'LL NEED TO SUCCEED:

• Bachelor's degree in Marketing, Business Administration, or Communications, with a minimum of 10 years of experience in related role(s)
• Proven track record of success in marketing, communications, and leadership roles within the AEC industry.
• Knowledge of the structural engineering industry, including trends and regulations.
• Knowledge of key industry players and established working relationships with firms in our local markets would be an asset.
• Strong understanding of digital marketing techniques, including SEO, SEM, social media marketing, content marketing, and email campaigns.
• Excellent writing, editing, and communication skills, with the ability to articulate engineering concepts in an accessible and compelling way for various audiences.
• Strong project management skills with the ability to manage multiple priorities and meet deadlines, as well as familiarity with project management software.
• Strong strategic thinking and analytical skills, with the ability to develop and execute data-driven marketing strategies and initiatives.
• Excellent communication and interpersonal skills, with the ability to build and maintain trusting relationships with internal teams, clients, and industry stakeholders.
• Proficiency in digital marketing platforms, CRM systems, and marketing analytics tools.
• Proficiency with marketing software (e.g., CRM, CMS, Google Analytics, Adobe InDesign) and familiarity with engineering design software or technical terminology is a plus.

A BIT MORE INFORMATION ABOUT ASPECT:

ASPECT Structural Engineers is a globally acclaimed, full-service structural engineering firm and mass timber consultancy that made it to "Canada's Top Small & Medium Employers" list in 2024 and 2025 by Mediacorp Canada Inc.

Founded in 2016, we are now a cohesive team of more than 60 engineers, technicians, and support staff. Through thoughtful yet pragmatic design practices and rigorous training, the engineers at ASPECT understand not only their role in contributing to a project but also how to support the roles of others.

Many members of the ASPECT team started their careers in other disciplines, pulling from their experience working with carpenters, contractors, suppliers, or architects to contribute to a wider understanding of the value that structural engineers can bring to a project. Our team-based approach focuses on better design, improved constructability, and unwavering accountability.

From the beginning, ASPECT has been driven by the importance of true sustainability, underscoring our commitment to understanding and educating others on the benefits of mass timber. Beyond producing award-winning structural engineering work for everything from office buildings, to bridges, to custom homes, we also dedicate a substantial amount of time to working with other industry leaders - including suppliers, architects, and clients - to work through new ways to design and build for the future using mass timber. Our diverse team is active in markets around the world, with dedicated offices in Canada (Vancouver and Toronto) and Switzerland (Bern).

More about us:

COMPENSATION PACKAGE:

• Base Salary CAD $120,000 - $140,000 (will be commensurate with skillset and experience).
• Extended health benefits.
• RRSP matching.
• Professional fees coverage.
• Fitness and education allowances.
• Travel allowance.
• Yearly bonus opportunities.
• Phone stipend.
• Flex hours.
• Generous paid time off.

OTHER PERKS:

• A healthy workplace culture that encourages you to thrive inside and outside of the office.
• Company values that actually mean something to us: diversity, drive, accountability, quality, and collaboration (these are not just buzzwords, they are part of everything we do!).
• The opportunity to work on innovative, inspiring, and iconic projects making an impact on local communities and worldwide.
• Significant career development progression opportunities, with knowledge transfer and mentorship opportunities at every level.
• Collaboration with team members across all of our offices.
• The ability to see the impact of your work and make a significant contribution to the growth of the company.
• Virtual and in-person team-building events.
• Dog-friendly office.

This position is office-based and subject to a Hybrid Work Policy (up to 2 days of remote work per week).

HIRING PROCESS:

To apply, please send your cover letter and resume to with the subject line "MarCom Director". We thank you for your application. However, only those selected for an interview will be contacted. No phone calls, please.

Diversity is one of our core values and we believe having a team with different backgrounds, experiences, and perspectives is what makes us thrive. We welcome all applicants regardless of race, gender, orientation, sexual identity, economic class, ability, disability, age, religious beliefs or disbeliefs, or status.

ASPECT does not accept unsolicited resumes from agencies.